Bentonite Clay Food Grade Organic
MaybeAn estimated 0.8% of orders come back. But the average product has 8,098 reviews to catch up to, so Bentonite Clay Food Grade Organic is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $438K/yr292K searches / yr
- 90-day growth
- +46.6%search demand this quarter
- Competition
- 71%top-5 click share · 16 brands · 20 sellers
Flapen Score
Bentonite Clay Food Grade Organic against its category
The dotted line is the Beauty & Personal Care average. Past it, Bentonite Clay Food Grade Organic is stronger. Inside it, weaker.
Market
The Bentonite Clay Food Grade Organic market on Amazon at a glance
Shoppers on Amazon United States searched for Bentonite Clay Food Grade Organic 292K times last year and spent an estimated $438K. The top 5 brands take 73% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- +46.6%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $438Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- bentonite clay food grade183K searches a year
02 · Price
A sale here is worth $19.44.
Listings sell for $19.44 on average, from $7.55 to $41.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $19.44 that is $19K to $24K a year per listing.
- Average price
- $19.44inside the $15 to $100 sweet spot
- Price range
- $7.55–$41.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $19K–$24K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #335 within Masks. It carries 8,098 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #335in Masks
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 8,098per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Bentonite Clay Food Grade Organic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound
- Price
- $9.24
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 6y ago

FOSSIL POWER Bentonite Clay Food Grade Powder 2 Lb Natural Heavy Metal Detox & Pore Cleansing | Indian Healing | DIY Hair & Facial Mask Treatment for Oily Skin | Toothpaste Deo Bath & Foot Soak
- Price
- $19.72
- Rating
- 4.6/5
- Reviews
- 7,096
- Age
- 10y ago

SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago

Cosmic Element 100% Pure Calcium Bentonite Clay Powder - Bentonite Clay Food Grade Vegan Healing Clay | Skin Care Detox - Deep Pore Cleansing Face & Body Mask for Soft Smooth Refreshed Skin | 4 oz
- Price
- $13.41
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 9y ago

YARELI Calcium Bentonite Clay Powder Facial Mask & Cleansing Bath 2lb
- Price
- $15.64
- Rating
- 4.6/5
- Reviews
- 2,780
- Age
- 5y ago
Trending
estimated 90-day click momentum
Cosmic Element 100% Pure Calcium Bentonite Clay Powder - Bentonite Clay Food Grade Vegan Healing Clay | Skin Care Detox - Deep Pore Cleansing Face & Body Mask for Soft Smooth Refreshed Skin | 4 oz
- Price
- $13.41
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 9y ago

SMART SOLUTIONS Calcium Bentonite Clay 5 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $35.66
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago

Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound
- Price
- $9.24
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 6y ago

Calcium Bentonite Clay Powder | for Internal and External Use | 13oz | Pharmaceutical Grade Montmorillonite | by Earths Natural Clay
- Price
- $18.62
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 12y ago

Yerba Prima Bentonite Clay Plus Herbal Detox 100 Veg Capsules - Food Grade Clay from the Great Plains USA - Colon & Liver Cleanse Supplement with Calcium Clay
- Price
- $32.54
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 8y ago
Newest
by launch date
Maker Supply Bentonite Clay 1 Lb Powder Natural Heavy Metal Detox & Pore Cleansing | Indian Healing Clay
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 10mo ago

Herbs Botanica Calcium Bentonite Clay Food Grade Powder Indian Healing Clay for Face and Body Detox Body Wrap Deep Pore Cleansing Facial Natural Facial Mask 8 oz / 227 gms / 1/2 lb
- Price
- $8.60
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 2y ago

YARELI Calcium Bentonite Clay Powder Facial Mask & Cleansing Bath 2lb
- Price
- $15.64
- Rating
- 4.6/5
- Reviews
- 2,780
- Age
- 5y ago

Premier Research Labs Medi-Clay-FX: Bentonite Clay Capsules for Detoxification | Food Grade Smectite Supplement | Absorb Toxins Supports Cellular Health and Mold Detox - 90 Capsules
- Price
- $41.55
- Rating
- 4.6/5
- Reviews
- 343
- Age
- 5y ago

Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound
- Price
- $9.24
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
16 flat
Sellers
20
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
23%
- Belle Chemical25%
- FOSSIL POWER19%
- SMART SOLUTIONS17%
- Cosmic Element8%
- YARELI4%
- North Mountain Supply4%
Demand
Bentonite Clay Food Grade Organic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.8×
Search terms
Top Bentonite Clay Food Grade Organic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bentonite clay food grade183K/yr
- bentonite clay food grade organic33K/yr
- food grade bentonite clay35K/yr
- food grade bentonite clay organic11K/yr
- bentonite clay powder food grade6K/yr
- edible bentonite clay5K/yr
- organic bentonite clay food grade6K/yr
- food grade bentonite clay powder3K/yr
- food-grade bentonite clay4K/yr
- food grade clay3K/yr
Reviews and returns
What reviews say buyers love and hate about Bentonite Clay Food Grade Organic
We read the reviews and the return reasons for every product selling here.
“Item was leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bentonite Clay Food Grade Organic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









