Is bentonite clay food grade organic profitable to sell on Amazon United States?

The niche generates $438K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the bentonite clay food grade organic niche?

16 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in bentonite clay food grade organic?

Top complaints mined from reviews: Leak-Proof, Allergies, Smell. The return rate is 0.8%.

When does demand for bentonite clay food grade organic peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the bentonite clay food grade organic niche?

Listings span $7.55–$41.55; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 8,098 reviews — the moat a new listing must climb.

bentonite clay food grade organic

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$19.44

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.55–$41.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.6%

90-day search growth — must beat 0% to launch

Market size

Good$438K

$438K/yr · 292K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad8,098.24

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, bentonite clay food grade organic is a $438K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bentonite clay food grade organic market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $389K–$486K; units × avg price
Conversion rate: 7.7%
Avg BSR: #335
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.5%
Avg brand age: 71 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

16 flat

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

23%

Belle Chemical25%
FOSSIL POWER19%
SMART SOLUTIONS17%
Cosmic Element8%
YARELI4%
North Mountain Supply4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.6% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top bentonite clay food grade organic search terms

bentonite clay food grade183K/yr +36.1%7.3% conv.
bentonite clay food grade organic33K/yr +115.7%6.7% conv.
food grade bentonite clay35K/yr +40.0%6.7% conv.
food grade bentonite clay organic11K/yr +44.2%6.8% conv.
bentonite clay powder food grade6K/yr +201.1%5.7% conv.
edible bentonite clay5K/yr +71.1%3.7% conv.
organic bentonite clay food grade6K/yr +6.9%5.6% conv.
food grade bentonite clay powder3K/yr +20.3%8.0% conv.
food-grade bentonite clay4K/yr -7.8%5.1% conv.
food grade clay3K/yr -0.4%1.8% conv.

All search terms

Top bentonite clay food grade organic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound

Belle Chemical$9.244.6★1,720 rev

FOSSIL POWER Bentonite Clay Food Grade Powder 2 Lb Natural Heavy Metal Detox & Pore Cleansing | Indian Healing | DIY Hair & Facial Mask Treatment for Oily Skin | Toothpaste Deo Bath & Foot Soak

FOSSIL POWER$19.724.6★7,096 rev

SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks

SMART SOLUTIONS$17.444.7★2,553 rev

Cosmic Element 100% Pure Calcium Bentonite Clay Powder - Bentonite Clay Food Grade Vegan Healing Clay | Skin Care Detox - Deep Pore Cleansing Face & Body Mask for Soft Smooth Refreshed Skin | 4 oz

Cosmic Element$13.414.6★1,099 rev

YARELI Calcium Bentonite Clay Powder Facial Mask & Cleansing Bath 2lb

YARELI$15.644.6★2,780 rev

Newest

by launch date

Maker Supply Bentonite Clay 1 Lb Powder Natural Heavy Metal Detox & Pore Cleansing | Indian Healing Clay

Maker Supply$10.1431 rev

10mo ago

Herbs Botanica Calcium Bentonite Clay Food Grade Powder Indian Healing Clay for Face and Body Detox Body Wrap Deep Pore Cleansing Facial Natural Facial Mask 8 oz / 227 gms / 1/2 lb

Herbs Botanica$8.60148 rev

2y ago

YARELI Calcium Bentonite Clay Powder Facial Mask & Cleansing Bath 2lb

YARELI$15.642,780 rev

5y ago

Premier Research Labs Medi-Clay-FX: Bentonite Clay Capsules for Detoxification | Food Grade Smectite Supplement | Absorb Toxins Supports Cellular Health and Mold Detox - 90 Capsules

Premier Research Labs$41.55343 rev

5y ago

Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound

Belle Chemical$9.241,720 rev

6y ago

What buyers say about bentonite clay food grade organic

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Versatile product”

Soft Feel9%

“Makes my skin so soft”

Suitability Combination Skin8%

“Skin clarity, soften your skin good price point”

Advertised Vs Actual Product7%

“Does the job”

Value For Money5%

“Affordable”

Moist/Dry5%

“FOLLOW up with moisturizer this is very drying”

Cleansing4%

“Great for Deep Cleaning Pores”

Ease Of Use3%

“It is easy to use”

Efficiency3%

“This works well”

Smell3%

“make me smelling fresh from my deodorant”

What buyers complain about

Leak-Proof10%

“Item was leaking”

Allergies10%

“it irritates my skin”

Smell7%

“Scented”

Skin Health7%

“Wouldn't recommend, kinda burns n my face didn't feel any better”

Advertised Vs Actual Product7%

“Absolutely A terrible representation of”

Texture/Consistency-Overall5%

“Weird texture”

Ingredients-Overall4%

“What they don't understand is I had other products in there as well”

Value For Money4%

“Better prices on other brands on this site”

Moist/Dry4%

“It dry and tightens face and you can feel the tingle”

Ease Of Cleaning2%

“This product makes a little mess at the end of a bath”

Top return reasons

Advertised Vs Actual Product20%

Leak-Proof16%

Functionality-Overall9%

Material Quality7%

Gap/Hole5%

Size-Overall5%