Is benetint profitable to sell on Amazon United States?

The niche generates $260K/yr across 4 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Skip it (45/100).

How competitive is the benetint niche?

2 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in benetint?

Top complaints mined from reviews: Moist/Dry, Durability, Smell. The return rate is 0.5%.

When does demand for benetint peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the benetint niche?

Listings span $5.42–$36.00; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 5,504 reviews — the moat a new listing must climb.

benetint

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Price range

Good$5.42–$36.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$260K

$260K/yr · 129K searches

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,504

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, benetint is a $260K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

benetint market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $110K–$147K; units × avg price
Conversion rate: 11.0%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

e.l.f.74%
Benefit26%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top benetint search terms

elf cherry cola lip stain36K/yr +24.6%18.6% conv.
bene tint31K/yr -8.7%2.8% conv.
elf cherry cola8K/yr +37.7%13.7% conv.
bene tint lip stain8K/yr +4.3%4.6% conv.
black cherry lip stain6K/yr -13.4%0.9% conv.
elf lip stain cherry cola18K/yr -14.5%13.7% conv.
cherry cola elf lip tint8K/yr +47.8%18.4% conv.
elf lip tint cherry cola6K/yr +4.1%16.2% conv.
elf lip and cheek stain cherry cola2K/yr -33.0%18.6% conv.

All search terms

Top benetint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola

e.l.f.$5.464.4★8,608 rev

Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz

Benefit$26.644.4★4,594 rev

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red

e.l.f.$5.424.4★8,608 rev

Benefit Bene Tint Rose Tinted Lip And Cheek Stain 0.4 Ounce

Benefit$36.004.5★206 rev

Newest

by launch date

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola

e.l.f.$5.468,608 rev

1y ago

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red

e.l.f.$5.428,608 rev

1y ago

Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz

Benefit$26.644,594 rev

7y ago

Benefit Bene Tint Rose Tinted Lip And Cheek Stain 0.4 Ounce

Benefit$36.00206 rev

8y ago

What buyers say about benetint

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Amazing color”

Value For Money7%

“Good for the price”

Durability6%

“lasts for most of the day”

Quality-Overall6%

“Great price-quality ratio”

Ease Of Application5%

“Application is easy”

Ease Of Use2%

“easy to work with”

Soft Feel2%

“They are soft”

Suitability Combination Skin2%

“Works well as blush or lip tint”

Texture/Consistency-Overall2%

“light texture”

Weight Light2%

“The formula feels super lightweight”

What buyers complain about

Moist/Dry12%

“It is NOT moisturizing”

Durability12%

“Goes bad after a few months”

Smell9%

“Weird smell”

Stain Resistance6%

“that tiny dot like immediately stained in that spot”

Color5%

“Not quite pink or red”

Dilute/Watery3%

“Too watery”

Allergies3%

“Not good my skin”

Value For Money2%

“Even though its way more expensive I just find the product gives you more time to blend”

Adhesion/Stickiness2%

“I experienced 0 stickiness”

Suitability Combination Skin1%

“Doesnt last on dark skin”

Top return reasons

Color46%

Advertised Vs Actual Product11%

Stain Resistance5%

Dilute/Watery5%

Functionality-Overall4%

Moist/Dry4%

Product Condition3%

Leak-Proof3%

Durability3%