Benetint

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

11.0%

Market size, estimated

$260Ka year

Peak month

December3.1× the quietest month

Top search term

elf cherry cola lip stain36K searches a year

Listings sell for $18.38 on average, from $5.42 to $36.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $18.38 that is $9K to $14K a year per listing.

Average price

$18.38inside the $15 to $100 sweet spot

Price range

$5.42–$36.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Face. It carries 5,504 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Face

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,504per listing

Listings tracked

4

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months