Is ben nye setting powder profitable to sell on Amazon United States?

The niche generates $36K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (37/100).

How competitive is the ben nye setting powder niche?

4 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ben nye setting powder?

Top complaints mined from reviews: Color, Paint Quality, Ease Of Use. The return rate is 2.0%.

When does demand for ben nye setting powder peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 21.7× the quietest.

What does it cost to enter the ben nye setting powder niche?

Listings span $9.16–$28.90; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 3,129 reviews — the moat a new listing must climb.

ben nye setting powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Price range

Good$9.16–$28.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.21

avg listing price — sweet spot $15–$100

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,128.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$36K

$36K/yr · 34K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ben nye setting powder is a $36K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ben nye setting powder market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 7.6%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Mehron85%
UCANBE8%
MEICOLY5%
RCMA Makeup2%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +14.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.7×

Open Trend

Top ben nye setting powder search terms

mehron setting powder23K/yr +15.4%9.6% conv.
mehron powder4K/yr +16.8%8.7% conv.
face paint powder4K/yr +45.0%3.8% conv.
athena face paint setting powder4K/yr -27.7%3.2% conv.

All search terms

Top ben nye setting powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mehron Makeup Colorset Setting Powder | Talc Free | Translucent Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Translucent) | Made in the USA

Mehron$12.834.5★8,825 rev

Mehron Makeup Colorset Setting Powder | Talc Free | White Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Ultra White) | Made in the USA

Mehron$12.744.5★8,825 rev

Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 0.5 oz (14 g) | Made in the USA

Mehron$9.914.4★335 rev

Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 2 oz (60 g)

Mehron$15.764.5★1,213 rev

MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control

MEICOLY$9.164.5★314 rev

Newest

by launch date

UCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting

UCANBE$9.9787 rev

2mo ago

MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control

MEICOLY$9.16314 rev

2y ago

UCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults

UCANBE$28.902,668 rev

4y ago

Mehron Makeup Colorset Powder | Translucent Setting Powder | Special Effects Halloween & Film 0.5 oz (14 g) | Made in the USA

Mehron$9.91335 rev

6y ago

RCMA Makeup The Original No Color Powder Loose Setting Powder Professional Makeup No Flash Back Universal All Skin Types Flawless Finish Reduces Shine Vegan and Cruelty- Free 3oz

RCMA Makeup$14.442,762 rev

10y ago

What buyers say about ben nye setting powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good Quality”

Paint Quality11%

“Good face paint”

Value For Money8%

“good value”

Color8%

“Very pretty and bright colors”

Advertised Vs Actual Product4%

“Worked as expected”

Suitability Combination Skin4%

“Throughout the day, my skin stayed fresh and shine-free, which is a significant win for me”

Soft Feel4%

“leaves my face looking soft”

Smudge Resistance4%

“It does not smear or run”

Ease Of Use3%

“Its easy to use”

Ease Of Application3%

“has a good thickness/springiness to it that applies the powder great”

What buyers complain about

Color8%

“Some colors do stain a bit like red and blue”

Paint Quality8%

“It is like grease more than paint”

Ease Of Use7%

“a hassle to take off”

Ease Of Application5%

“it's okay, a little hard to apply”

Value For Money4%

“A bit expensive these days”

Quality-Overall4%

“Not a good quality”

Suitability Dry Skin4%

“so it may not be the best choice for dry skin overall”

Ease Of Cleaning4%

“It was also impossible to get off even with makeup remover and cleanser”

Texture/Consistency-Overall3%

“Verrrrry cakey and takes off foundation while applying”

Heating3%

“Extreme heat”

Top return reasons

Color15%

Advertised Vs Actual Product15%

Functionality-Overall15%

Paint Quality7%

Size-Overall6%

Product Condition5%

Moist/Dry5%

Texture/Consistency-Overall4%

Defective Material/Parts4%

Value For Money3%

Common questions

Is ben nye setting powder profitable to sell on Amazon United States?: The niche generates $36K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (37/100).
How competitive is the ben nye setting powder niche?: 4 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ben nye setting powder?: Top complaints mined from reviews: Color, Paint Quality, Ease Of Use. The return rate is 2.0%.
When does demand for ben nye setting powder peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 21.7× the quietest.
What does it cost to enter the ben nye setting powder niche?: Listings span $9.16–$28.90; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 3,129 reviews — the moat a new listing must climb.