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Ben Nye Setting Powder

Fail

The top 5 brands take 100% of clicks, so Ben Nye Setting Powder is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$36K/yr34K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
90%top-5 click share · 4 brands · 9 sellers

Flapen Score

Ben Nye Setting Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Ben Nye Setting Powder is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ben Nye Setting Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Ben Nye Setting Powder 34K times last year and spent an estimated $36K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
7.6%
Market size, estimated
$36Ka year
Peak month
October21.7× the quietest month
Top search term
mehron setting powder23K searches a year

02 · Price

A sale here is worth $14.21.

Listings sell for $14.21 on average, from $9.16 to $28.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.21 that is $4K to $7K a year per listing.

Average price
$14.21under the $15 to $100 sweet spot
Price range
$9.16–$28.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Face. It carries 3,129 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#153in Face
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,129per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Ben Nye Setting Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 35%
  • Brand 42%

Demand

Ben Nye Setting Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.7×

Search terms

Top Ben Nye Setting Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mehron setting powder23K/yr
  • mehron powder4K/yr
  • face paint powder4K/yr
  • athena face paint setting powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Ben Nye Setting Powder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Color”
2.0%of orders come back
“Some colors do stain a bit like red and blue”
A buyer, on “Color”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ben Nye Setting Powder questions

Answered from the same tracked data.