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Belly Oil for Pregnancy

Maybe

An estimated 0.6% of orders come back. But the average product has 34,125 reviews to catch up to, so Belly Oil for Pregnancy is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.4M/yr689K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
67%top-5 click share · 10 brands · 69 sellers

Flapen Score

Belly Oil for Pregnancy against its category

The dotted line is the Beauty & Personal Care average. Past it, Belly Oil for Pregnancy is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belly Oil for Pregnancy market on Amazon at a glance

Shoppers on Amazon United States searched for Belly Oil for Pregnancy 689K times last year and spent an estimated $1.4M. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
689K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
8.5%
Market size, estimated
$1.4Ma year
Peak month
January1.6× the quietest month
Top search term
belly oil for pregnant women146K searches a year

02 · Price

A sale here is worth $23.02.

Listings sell for $23.02 on average, from $7.13 to $62.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $23.02 that is $58K to $69K a year per listing.

Average price
$23.02inside the $15 to $100 sweet spot
Price range
$7.13–$62.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$58K–$69K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Oils. It carries 34,125 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Oils
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
34,125per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Belly Oil for Pregnancy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

69

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Brand 125%
  • Brand 224%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 11%)

Demand

Belly Oil for Pregnancy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Belly Oil for Pregnancy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belly oil for pregnant women146K/yr
  • belly oil131K/yr
  • pregnancy belly oil58K/yr
  • 8 sheep organics belly serum51K/yr
  • true belly serum36K/yr
  • hatch belly oil47K/yr
  • pure mama belly oil31K/yr
  • stretch mark oil for pregnancy30K/yr
  • pregnancy oil28K/yr
  • pregnancy oil for belly12K/yr

Reviews and returns

What reviews say buyers love and hate about Belly Oil for Pregnancy

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
15%of negative reviews mention “Stretchability/Expandability/Elasticity”
0.6%of orders come back
“didnt have any stretch marks”
A buyer, on “Stretchability/Expandability/Elasticity”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Belly Oil for Pregnancy questions

Answered from the same tracked data.