belly button piercing kit
Skip itPrices mostly outside the sweet spot ($6.52–$13.59) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great305avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$204K$204K/yr · 459K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.52–$13.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, belly button piercing kit is a $204K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
belly button piercing kit market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $146K–$195K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- QWALIT34%
- Yugui27%
- DJCIW18%
- Autdor5%
- AM RIGHT THIRTY3%
- Rayyl3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
Top belly button piercing kit search terms
- belly button piercing kit239K/yr
- belly piercing kit145K/yr
- navel piercing kit14K/yr
- piercing kit belly button11K/yr
- belly piercing gun10K/yr
- belly button piercing gun9K/yr
- bellybutton piercings kit5K/yr
- belly button piercing needle4K/yr
- piercing kit belly4K/yr
- belly button kit4K/yr
Top belly button piercing kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yugui Belly Button Piercing Kit 17PCS - Body Piercing Kit with Navel Rings Piercing Pliers Disposable 12G 14G Stainless Steel Piercing Needles Tools for DIY Piercing Self Belly Piercing Kit Silver
Yugui$9.104.5★182 rev
QWALIT Belly Button Piercing Gun Kit - Silver Navel Piercing Gun
QWALIT$9.194.5★437 rev
DJCIW 12PCS Belly Button Piercing Kit 316L Stainless Steel 13G Piercing Gun Piercing Needles Navel Piercing Gun Kit with 14G Silvery White CZ Butterfly Belly Button Ring for Women 10mm 12mm 14mm
DJCIW$10.784.4★64 rev
DJCIW Pink Belly Button Piercing Kit Belly Piercing Set with Piercing Gun and 13G Piercing Needles 316L Stainless Steel 14G Butterfly Cubic Zironia Belly Button Ring 10mm For Belly Piercing
DJCIW$10.624.4★64 rev
QWALIT Belly Button Piercing Kit - Stainless Steel
QWALIT$9.994.2★147 rev
Newest
by launch date
AceFun Belly Button Piercing Kit 14G Belly Piercing Kit Stainless Steel Dangly Belly Button Bars with Self Piercing Tool Disposable Clamps Set Belly Piercing Sets Do It Yourself
AceFun$12.265 rev
Rayyl 13G Belly Button Piercing Gun Kit - Surgical Steel Belly Piercing Gun with 2Pcs Comfort-Fit Navel Belly Button Rings Disposable Tools & Friendly Accessories at Home
Rayyl$9.5041 rev
AM RIGHT THIRTY Belly Button Piercing Gun Kit - Professiona Piercing Kit Navel Ring Safe Piercing Gun Kits (Belly Button Piercing Kit)
AM RIGHT THIRTY$7.0422 rev
DJCIW Pink Belly Button Piercing Kit Belly Piercing Set with Piercing Gun and 13G Piercing Needles 316L Stainless Steel 14G Butterfly Cubic Zironia Belly Button Ring 10mm For Belly Piercing
DJCIW$10.6264 rev
QWALIT Titanium Belly Button Piercing Kit Gold Belly Button Piercing Kits Self Belly Piercings Gun with Surgical Steel Implant Grade Titanium Belly Rings at Home Hypoallergenic Navel Ring Heart
QWALIT$10.5939 rev
Trending
90-day click momentumAceFun Belly Button Piercing Kit 14G Belly Piercing Kit Stainless Steel Dangly Belly Button Bars with Self Piercing Tool Disposable Clamps Set Belly Piercing Sets Do It Yourself
AceFun$12.264.5★
QWALIT Titanium Belly Button Piercing Kit Gold Belly Button Piercing Kits Self Belly Piercings Gun with Surgical Steel Implant Grade Titanium Belly Rings at Home Hypoallergenic Navel Ring
QWALIT$9.284.1★
DJCIW Pink Belly Button Piercing Kit Belly Piercing Set with Piercing Gun and 13G Piercing Needles 316L Stainless Steel 14G Butterfly Cubic Zironia Belly Button Ring 10mm For Belly Piercing
DJCIW$10.624.4★
QWALIT Titanium Belly Button Piercing Kit Gold Belly Button Piercing Kits Self Belly Piercings Gun with Surgical Steel Implant Grade Titanium Belly Rings at Home Hypoallergenic Navel Ring Heart
QWALIT$10.594.1★
DJCIW 12PCS Belly Button Piercing Kit 316L Stainless Steel 13G Piercing Gun Piercing Needles Navel Piercing Gun Kit with 14G Silvery White CZ Butterfly Belly Button Ring for Women 10mm 12mm 14mm
DJCIW$10.784.4★
What buyers say about belly button piercing kit
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“great price”
“Quality was good”
“Worked as advertised”
“Works well”
“It fits perfectly”
“AMAZING loved using this the directions were easy, and super quick”
“Work great and easy to use and very clean”
“always be safe”
“Very sharp needle for easy puncture”
What buyers complain about
“NOT LONG ENOUGH”
“then decided it was too much effort and didnt”
“Item broke mid try”
“started to cause irritation”
“waste of time”
“Its total junk”
“Neither of the belly button rings fit through the taper to pull the jewelry through”
“Wouldnt stick through”
“It looks crooked in the photo”
“The wound had no room to breath”
Top return reasons
Common questions
- Is belly button piercing kit profitable to sell on Amazon United States?
- The niche generates $204K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the belly button piercing kit niche?
- 11 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in belly button piercing kit?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 0.7%.
- When does demand for belly button piercing kit peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the belly button piercing kit niche?
- Listings span $6.52–$13.59; the average listing price is $9.75 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.