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Bellisso Biotin Shampoo and Conditioner

Fail

The top 5 brands take 100% of clicks, so Bellisso Biotin Shampoo and Conditioner is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$36K/yr32K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
88%top-5 click share · 1 brands · 2 sellers

Flapen Score

Bellisso Biotin Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Bellisso Biotin Shampoo and Conditioner is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bellisso Biotin Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Bellisso Biotin Shampoo and Conditioner 32K times last year and spent an estimated $36K. One brand takes every click. Demand peaks in Apr. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
5.4%
Market size, estimated
$36Ka year
Peak month
April1.8× the quietest month
Top search term
bellisso shampoo18K searches a year

02 · Price

A sale here is worth $20.91.

Listings sell for $20.91 on average, from $16.60 to $25.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.91 that is $5K to $10K a year per listing.

Average price
$20.91inside the $15 to $100 sweet spot
Price range
$16.60–$25.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #164 within Sets & Kits. It carries 24,352 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#164in Sets & Kits
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
24,352per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bellisso Biotin Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Bellisso Biotin Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Bellisso Biotin Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bellisso shampoo18K/yr
  • bellisso8K/yr
  • bellisso biotin shampoo3K/yr
  • bellisso biotin shampoo and conditioner2K/yr
  • bellison biotin shampoo and conditioner323/yr

Reviews and returns

What reviews say buyers love and hate about Bellisso Biotin Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Smell”
0.9%of orders come back
“smell is too strong”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bellisso Biotin Shampoo and Conditioner questions

Answered from the same tracked data.