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Bejeweled

Fail

Shoppers spend an estimated $50K a year here, so Bejeweled is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$50K/yr77K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 16 sellers

Flapen Score

Bejeweled against its category

The dotted line is the Beauty & Personal Care average. Past it, Bejeweled is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bejeweled market on Amazon at a glance

Shoppers on Amazon United States searched for Bejeweled 77K times last year and spent an estimated $50K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
3.6%
Market size, estimated
$50Ka year
Top search term
bejeweled19K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $6.15 to $31.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.75 that is $2K to $4K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$6.15–$31.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #53 within Nail Art Accessories. It carries 3,358 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#53in Nail Art Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,358per listing
Listings tracked
19

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bejeweled products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

17%

  • Worthofbest39%
  • TINKRSTUFF18%
  • GGLTECK12%
  • blinger5%
  • GLOCTO5%
  • ACEDRE4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Bejeweled search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Bejeweled search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bejeweled19K/yr
  • bedazzler kit with rhinestones for kids9K/yr
  • bedazzler kit for kids14K/yr
  • rhinestone kit for clothes7K/yr
  • clothes bedazzling kit5K/yr
  • fabric bedazzling kit5K/yr
  • shirt bedazzling kit4K/yr
  • bedazzler kit with rhinestones for clothes6K/yr
  • bedazzler for clothes3K/yr
  • clothing bedazzle kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Bejeweled

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
20%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bejeweled questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data