Is bejeweled profitable to sell on Amazon United States?

The niche generates $50K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (43/100).

How competitive is the bejeweled niche?

13 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in bejeweled?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.9%.

What does it cost to enter the bejeweled niche?

Listings span $6.15–$31.95; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 3,358 reviews — the moat a new listing must climb.

bejeweled

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.75

avg listing price — sweet spot $15–$100

Price range

Good$6.15–$31.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,358.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$50K

$50K/yr · 77K searches

According to Flapen's Amazon United States niche tracking, bejeweled is a $50K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

bejeweled market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $36K–$44K; units × avg price
Conversion rate: 3.6%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.4%
Avg brand age: 24 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

17%

Worthofbest39%
TINKRSTUFF18%
GGLTECK12%
blinger5%
GLOCTO5%
ACEDRE4%
Open — no brand owns it (7 brands, 17%)

Demand

Weekly Amazon search volume, last 23 weeks — +7.3% search growth over the last 90 days.

Open Trend

Top bejeweled search terms

bejeweled19K/yr -13.1%0.3% conv.
bedazzler kit with rhinestones for kids9K/yr +80.6%2.5% conv.
bedazzler kit for kids14K/yr -48.2%2.1% conv.
rhinestone kit for clothes7K/yr +19.3%2.0% conv.
clothes bedazzling kit5K/yr +78.7%2.3% conv.
fabric bedazzling kit5K/yr +33.4%3.0% conv.
shirt bedazzling kit4K/yr +116.0%3.9% conv.
bedazzler kit with rhinestones for clothes6K/yr +56.0%3.0% conv.
bedazzler for clothes3K/yr +6.8%2.2% conv.
clothing bedazzle kit3K/yr -89.0%0.9% conv.

All search terms

Top bejeweled products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Worthofbest Hotfix Rhinestone Setter Hot Fix Applicator Tool Bedazzler Kit with rhinestones Kit Hot Fixed Wand for Clothes Clothing Fabric Crafts 5000 Pcs AB Crystal Clear 3 Gems Sizes Tips

Worthofbest$27.104.6★9,016 rev

GLTECK Hotfix Applicator Bedazzler Kit with 5784 PCS Rhinestones for Crafts DIY Hot Fix Rhinestone Applicator Wand Setter Tool with 7 Tips 6 Pattern Templates Gloves Tweezers & Cleaning Brush

GGLTECK$29.514.5★4,765 rev

34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art

TINKRSTUFF$14.184.8★4,521 rev

Worthofbest Hot Fix Rhinestone Applicator Tool Kit 5200Pcs 3/4/5mm Glass Hotfix Rhinestones Rhinestone Setter with 6 Tips Stand Zipper Bag Tweezers & Gem Picker for Clothing Fabric DIY Crafts

Worthofbest$26.274.6★8,423 rev

blinger$31.954.5★4,414 rev

Newest

by launch date

Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes

Redtwo$11.23291 rev

3mo ago

CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults

CCINPPY$11.5368 rev

3mo ago

40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes

Agqbsl$20.9351 rev

4mo ago

LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts

LOTWOW$11.90361 rev

4mo ago

40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book

Worthofbest$12.161,212 rev

11mo ago

What buyers say about bejeweled

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“variety of colors”

Quality-Overall14%

“Great quality stones for the price”

Ease Of Use12%

“Easy to use”

Value For Money11%

“Good Deal”

Adhesion/Stickiness10%

“Sticks well”

Gifting Purpose6%

“Amazing gift”

Brightness/Shine/Glow5%

“Shines So Nicely”

Advertised Vs Actual Product5%

“As advertised”

Fun/Entertainment Experience4%

“Fun for gifts”

Size-Overall3%

“consistent in size”

What buyers complain about

Adhesion/Stickiness20%

“Doesn't stick”

Size-Overall15%

“Just a little big”

Quality-Overall5%

“Bad quality”

Smell5%

“they smell like burnt plastic”

Durability5%

“not durable”

Color4%

“the colors were completely different”

Leak-Proof3%

“glue leaked everywhere”

Ease Of Use3%

“Difficulty to use”

Instructions/User Manual/Troubleshooting3%

“Very inadequate instructions”

Heating3%

“Heating issues”

Top return reasons

Size-Overall43%

Adhesion/Stickiness12%

Color10%

Advertised Vs Actual Product7%

Value For Money5%

Functionality-Overall4%

Defective Material/Parts4%

Quality-Overall3%

Heating2%

Material Quality2%

Common questions

Is bejeweled profitable to sell on Amazon United States?: The niche generates $50K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (43/100).
How competitive is the bejeweled niche?: 13 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in bejeweled?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.9%.
What does it cost to enter the bejeweled niche?: Listings span $6.15–$31.95; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 3,358 reviews — the moat a new listing must climb.