Beige Eyeshadow

Shoppers searched for this 933K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

933K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

3.9%

Market size, estimated

$1.2Ma year

Peak month

January6.9× the quietest month

Top search term

laura geller eyeshadow264K searches a year

Listings sell for $31.80 on average, from $6.67 to $98.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $31.80 that is $8K to $16K a year per listing.

Average price

$31.80inside the $15 to $100 sweet spot

Price range

$6.67–$98.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

3.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #204 within Eyes. It carries 3,204 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#204in Eyes

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,204per listing

Listings tracked

46

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

65 months