beige blush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Review moat
Bad16,799.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.38avg listing price — sweet spot $15–$100
Market size
Bad$50K$50K/yr · 139K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.30–$10.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, beige blush is a $50K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
beige blush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 3.2%
- Avg brand age
- 57 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
0%
- COVERGIRL45%
- MAYBELLINE41%
- e.l.f.11%
- rom&nd2%
- ETUDE2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — -8.3% search growth over the last 90 days.Top beige blush search terms
- beige blush27K/yr
- maybelline fit me blush24K/yr
- covergirl cheekers blush22K/yr
- fit me blush17K/yr
- elf primer infused blush9K/yr
- covergirl cheekers6K/yr
- cover girl cheekers blush for cheeks8K/yr
- cover girl cheekers4K/yr
- covergirl soft sable blush4K/yr
- cheekers blush3K/yr
Top beige blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline Fit Me Blush Lightweight Smooth Blendable Long-lasting All-Day Face Enhancing Makeup Color Nude 1 Count
MAYBELLINE$6.694.4★35,086 rev
COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free
COVERGIRL$4.934.6★18,580 rev
COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free
COVERGIRL$4.934.6★18,580 rev
e.l.f Primer-Infused Blush Long-Wear Matte Bold Lightweight Blends Easily Contours Cheeks Always Rosy All-Day Wear Vegan & Cruelty-Free
e.l.f.$7.764.6★6,961 rev
Maybelline New York Fit Me Blush Rose 0.16 Ounce
MAYBELLINE$6.894.4★35,086 rev
Newest
by launch date
e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing
e.l.f.$7.756,961 rev
ETUDE Lovely Cookie Blusher #BE101 Ginger Honey Cookie 4g | Glowing & Natural Powder Blush with Long-Lasting Sebum Control | Easy Application | Puffy Cushion for a Lovely Makeup Look
ETUDE$10.23434 rev
rom&nd Better Than Cheek (N01 NUTTY NUDE) 4g
rom&nd$9.911,738 rev
e.l.f Primer-Infused Blush Long-Wear Matte Bold Lightweight Blends Easily Contours Cheeks Always Rosy All-Day Wear Vegan & Cruelty-Free
e.l.f.$7.766,961 rev
COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free
COVERGIRL$5.0218,580 rev
Trending
90-day click momentum
COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free
COVERGIRL$4.564.6★
COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free
COVERGIRL$4.304.6★
rom&nd Better Than Cheek (N01 NUTTY NUDE) 4g
rom&nd$9.914.4★
COVERGIRL - Cheekers Blush Soft blendable lightweight formula easy & natural look 100% Cruelty-Free
COVERGIRL$5.024.6★
COVERGIRL Cheekers Blendable Powder Blush Iced Cappuccino .12 oz (packaging may vary) 1 Count
COVERGIRL$5.874.8★
What buyers say about beige blush
What buyers praise and complain about, mined from review topics.What buyers love
“The color is very pretty”
“Its very affordable”
“Very reliable and affordable”
“Perfect for my skin tone”
“a smooth feeling”
“beautiful shimmer”
“As advertised”
“Applies nice”
“Nice coverage”
“lasts all day”
What buyers complain about
“Wrong color”
“Small for the price”
“expensive brands before finding this”
“Hard to use”
“Really NOT a quality blush at all”
“Bad assembly”
“Clumps on cheek - foundation was dry so its not that anything was wet to clump to”
“Poor design”
“It's hard and shiny”
“Was put together wrong all broken”
Top return reasons
Common questions
- Is beige blush profitable to sell on Amazon United States?
- The niche generates $50K/yr across 22 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (31/100).
- How competitive is the beige blush niche?
- 5 brands and 110 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in beige blush?
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 0.9%.
- What does it cost to enter the beige blush niche?
- Listings span $4.30–$10.23; the average listing price is $6.38 (sweet spot $15–$100). The average incumbent carries 16,800 reviews — the moat a new listing must climb.