Beetles Top Coat

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

16.2%

Market size, estimated

$327Ka year

Peak month

January1.2× the quietest month

Top search term

beetles top coat162K searches a year

Listings sell for $7.70 on average, from $5.95 to $9.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $7.70 that is $23K to $31K a year per listing.

Average price

$7.70under the $15 to $100 sweet spot

Price range

$5.95–$9.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$23K–$31K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Base & Top Coats. It carries 10,845 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Base & Top Coats

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

10,845per listing

Listings tracked

14

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months