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Beetles Summer Gel Polish

Maybe

Search demand grew +369.6% this quarter. But the top 5 brands take 100% of clicks, so Beetles Summer Gel Polish is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$37K/yr33K searches / yr
90-day growth
+369.6%search demand this quarter
Competition
43%top-5 click share · 1 brands · 3 sellers

Flapen Score

Beetles Summer Gel Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Beetles Summer Gel Polish is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beetles Summer Gel Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Beetles Summer Gel Polish 33K times last year and spent an estimated $37K. One brand takes every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +369.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+369.6%
Conversion, latest week
5.2%
Market size, estimated
$37Ka year
Peak month
June48.6× the quietest month
Top search term
beetles summer gel nail polish set19K searches a year

02 · Price

A sale here is worth $21.21.

Listings sell for $21.21 on average, from $6.89 to $99.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.21 that is $0 to $2K a year per listing.

Average price
$21.21inside the $15 to $100 sweet spot
Price range
$6.89–$99.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #77 within Gel Polish. It carries 23,154 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#77in Gel Polish
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
23,154per listing
Listings tracked
36

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beetles Summer Gel Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Beetles Summer Gel Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 48.6×

Search terms

Top Beetles Summer Gel Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beetles summer gel nail polish set19K/yr
  • beetles summer gel polish8K/yr
  • beetles gel polish summer7K/yr

Reviews and returns

What reviews say buyers love and hate about Beetles Summer Gel Polish

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“The containers are super small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beetles Summer Gel Polish questions

Answered from the same tracked data.