Is beetles summer gel polish profitable to sell on Amazon United States?

The niche generates $37K/yr across 36 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +369.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the beetles summer gel polish niche?

1 brands and 3 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in beetles summer gel polish?

Top complaints mined from reviews: Size-Overall, Allergies, Color. The return rate is 1.1%.

When does demand for beetles summer gel polish peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 48.6× the quietest.

What does it cost to enter the beetles summer gel polish niche?

Listings span $6.89–$99.29; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 23,154 reviews — the moat a new listing must climb.

beetles summer gel polish

Worth a look

Shows demand growing +369.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+369.6%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.21

avg listing price — sweet spot $15–$100

Price range

Great$6.89–$99.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad23,154.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$37K

$37K/yr · 33K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, beetles summer gel polish is a $37K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

beetles summer gel polish market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $32K–$42K; units × avg price
Conversion rate: 5.2%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.5%
Avg brand age: 39 months
Avg seller age: 216 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

beetles Gel Polish100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +369.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 48.6×

Open Trend

Top beetles summer gel polish search terms

beetles summer gel nail polish set19K/yr +372.0%5.4% conv.
beetles summer gel polish8K/yr +533.2%3.6% conv.
beetles gel polish summer7K/yr +253.4%2.9% conv.

All search terms

Top beetles summer gel polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women

beetles Gel Polish$21.694.3★25,376 rev

Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel

beetles Gel Polish$24.054.5★65,807 rev

Beetles Summer Gel Nail Polish Set 36 Colors Neon Pastel Rainbow Bright Gel Polish Kit with Base Coat Glossy Matte Glitter Top Coat Pink Red Yellow Soak Off UV LED DIY Manicure

beetles Gel Polish$24.194.5★27,484 rev

Beetles Summer Gel Polish Set - Rustic Sonata 25 Colors Yellow Orange Blue Pink Bright Gel Polish with Base Coat Glossy & Matte Top Coat DIY Salon Soak Off UV Led Nails 4th of July

beetles Gel Polish$17.124.5★71,212 rev

Beetles Summer Gel Polish Set - Petal Symphony Collection 40 Pcs 36 Colors Pastel Gel Polish Set Summer Bright Colors Pink Red Green Blue Color Gel with Base&Glossy Matte Top Coat UV LED Nail Art

beetles Gel Polish$23.594.4★22,863 rev

Newest

by launch date

Beetles Summer Gel Polish Set - Hema-Free Summer Garden Collection 30 Colors Neon Bright Blue Purple Colors Polish with Base Top Coat Swatch Card Uv LED Lamp Gel Gifts for Women

beetles Gel Polish$99.29107 rev

2mo ago

Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday

beetles Gel Polish$16.28822 rev

3mo ago

Beetles Neon Gel Polish Set - Summer Collection Green Blue Purple 25 Summer Bright Colors Rainbow Gel Polish with Base Glossy Matte Top Coat UV LED Soak Off Gifts for Women 4th of July Nails

beetles Gel Polish$20.0625,376 rev

3mo ago

Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women

beetles Gel Polish$17.12822 rev

4mo ago

Beetles Deal Box Summer Gel Nail Polish Set - 20 Colors Pastel Neon Bright Color Rainbow Core Gel Polish Set with Base Top Coat Hema Free TPO Free UV LED Needed DIY Salon Home Gifts for Women

beetles Gel Polish$18.837,020 rev

6mo ago

What buyers say about beetles summer gel polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“Colors are beautiful”

Quality-Overall9%

“wonderful product with lots of variety”

Value For Money8%

“Worth the money”

Ease Of Application4%

“Perfect application”

Durability3%

“Gorgeous and durable”

Stitch/Finish/Polish3%

“A perfect finish”

Ease Of Use3%

“Easy to use”

Coverage2%

“Great coverage”

Brightness/Shine/Glow1%

“Shine is amazing”

Paint Quality1%

“the colors were beautiful, the brush from the paints was soft and fluffy, perfect for coating polish”

What buyers complain about

Size-Overall17%

“The containers are super small”

Allergies17%

“Allergy”

Color9%

“Not bright colors”

Quality-Overall5%

“cheap quality”

Durability4%

“It fell off”

Advertised Vs Actual Product3%

“Not as described”

Paint Quality2%

“I just barely got any paint in these bottles”

Thickness2%

“My layers were very thin”

Leak-Proof1%

“Product leaked”

Skin Health1%

“Causes skin irritation and burns”

Top return reasons

Color35%

Size-Overall15%

Advertised Vs Actual Product10%

Functionality-Overall6%

Quality-Overall5%

Paint Quality4%

Leak-Proof4%