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Beetles Nude Gel Polish

Fail

The top 5 brands take 100% of clicks, so Beetles Nude Gel Polish is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$99K/yr177K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
46%top-5 click share · 1 brands · 5 sellers

Flapen Score

Beetles Nude Gel Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Beetles Nude Gel Polish is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beetles Nude Gel Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Beetles Nude Gel Polish 177K times last year and spent an estimated $99K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
5.9%
Market size, estimated
$99Ka year
Peak month
June1.5× the quietest month
Top search term
beetles nudegel nail polish32K searches a year

02 · Price

A sale here is worth $9.46.

Listings sell for $9.46 on average, from $6.81 to $19.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.46 that is $2K to $5K a year per listing.

Average price
$9.46under the $15 to $100 sweet spot
Price range
$6.81–$19.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #35 within Gel Polish. It carries 17,538 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#35in Gel Polish
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
17,538per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Beetles Nude Gel Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

0%

  • Brand 1100%

Demand

Beetles Nude Gel Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Beetles Nude Gel Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beetles nudegel nail polish32K/yr
  • beetles base color22K/yr
  • beetles nude gel polish25K/yr
  • beetles gel polish nude23K/yr
  • beetles nude12K/yr
  • nude gel polish beetles10K/yr
  • beetles gel polish base color9K/yr
  • beetles neutral gel polish10K/yr
  • beetles nude gel8K/yr
  • beetles gel polish nudes6K/yr

Reviews and returns

What reviews say buyers love and hate about Beetles Nude Gel Polish

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
19%of negative reviews mention “Color”
1.2%of orders come back
“Wrong colors”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beetles Nude Gel Polish questions

Answered from the same tracked data.