beetlejuice makeup
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$6.81–$30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,166.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, beetlejuice makeup is a $10K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
beetlejuice makeup market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,038
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 10.2%
- Avg brand age
- 50 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
33
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
17%
- BADCOLOR20%
- Spirit Halloween20%
- UCANBE14%
- BEFIVECOK10%
- Rubies9%
- NYX PROFESSIONAL MAKEUP9%
- Open — no brand owns it (3 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 112.2×
Top beetlejuice makeup search terms
- beetlejuice makeup23K/yr
- beetlejuice makeup kit12K/yr
- beetlejuice face paint3K/yr
- beetle juice makeup kit4K/yr
Top beetlejuice makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spirit Halloween Beetlejuice Makeup Kit Officially Licensed Halloween Cosmetics Set Scary Costume Makeup Kit Unisex Adult One Size Fits Most Multicolor
Spirit Halloween$13.524.8★7 rev
BADCOLOR 3PCS White Ogre Green Purple Face Body Paint Stick Makeup for Beetle-juice/ Frankenstein SFX Cosplay & Dress Up Full-Coverage Halloween Facepaint Makeup Kit
BADCOLOR$9.864.4★2,895 rev
Black White Green Face & Body Paint - Blendable Facepaint Foundation with Sponge & Brush for Skin Professional Halloween Face Make-up Kit for Grinch Shrek Alien Frankenstein Wicked Witch Costume
BEFIVECOK$6.814.4★217 rev
Rubies Beetlejuice: Beetlejuice Makeup Kit for Adults Mens One Size
Rubies$13.554.3★317 rev
NYX PROFESSIONAL MAKEUP BEETLEJUICE Pinstripe Duo Eye Liner Dual-Ended Black Liquid Eyeliner + Green Chrome Eyeliner
NYX PROFESSIONAL MAKEUP$10.464.2★26 rev
Newest
by launch date
Honlley Halloween Stripe Suit Ghost Makeup Kit Costume Women - White Water-Based Face Paint Black Green Eyeshadow Dark Purple Lip Stain Eyebrow Sponges & Guide | Classic Movie Character Cosplay
HONLLEY$19.8010 rev
Black White Green Face & Body Paint - Blendable Facepaint Foundation with Sponge & Brush for Skin Professional Halloween Face Make-up Kit for Grinch Shrek Alien Frankenstein Wicked Witch Costume
BEFIVECOK$6.81217 rev
Green Purple Goth Eyeshadow Palette Makeup- 18 Colors Matte Shimmer Metallic Bright & Dark Smoky Gothic Eye Shadows for Halloween Christmas Grinch Witch Beetle-juice Ursula SFX Cosplay Costume Make Up
UCANBE$10.229,049 rev
Halloween Beetle-juice Makeup & Frankenstein Makeup Kit Face Paint SFX Character Set with Black Lipstick & Applicators for Ghost Zombie Grinch Special Effects Make Up Costume Cosplay Party & Stage
BOBISUKA$20.54473 rev
Spirit Halloween Beetlejuice Makeup Kit Officially Licensed Halloween Cosmetics Set Scary Costume Makeup Kit Unisex Adult One Size Fits Most Multicolor
Spirit Halloween$13.527 rev
Trending
90-day click momentumNYX PROFESSIONAL MAKEUP BEETLEJUICE Pinstripe Duo Eye Liner Dual-Ended Black Liquid Eyeliner + Green Chrome Eyeliner
NYX PROFESSIONAL MAKEUP$10.464.2★
GRAPHICS & MORE Beetlejuice Beetle Worm Compact Travel Purse Handbag Makeup Mirror
GRAPHICS & MORE$10.004.9★
Spirit Halloween Beetlejuice Makeup Kit Officially Licensed Halloween Cosmetics Set Scary Costume Makeup Kit Unisex Adult One Size Fits Most Multicolor
Spirit Halloween$13.524.8★
Halloween Beetle-juice Makeup & Frankenstein Makeup Kit Face Paint SFX Character Set with Black Lipstick & Applicators for Ghost Zombie Grinch Special Effects Make Up Costume Cosplay Party & Stage
BOBISUKA$20.544.4★
White Green Purple Face Body Paint Face Painting Kit with Brushes for Beetlejuice & Frankenstein Halloween Makeup Facepaints for Witch Ursula Maleficent Costume Cosplay & Monster Skeleton SFX Makeup
BADCOLOR$14.264.4★
What buyers say about beetlejuice makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Good quality”
“Great, high payoff palette”
“This stuff looks and covers awesomely”
“It even held up well during concerts”
“I have worn a variation of all the colors out and about and they all do exceedingly well--even the glitters, which is saying a lot, since glitter doesn't usually like to hold on through a gothy night out in such a windy, rainy place as Seattle”
“Apocalypse proof eyeshadow”
“the colors stay put well”
“But most of them are beautiful on the skin”
What buyers complain about
“Allergic reaction”
“it doesnt last all day”
“if anything these 2 look pinkish when you get them”
“They are chunky”
“stinks very badly”
“in this case no mirror-meh quality is correct”
Top return reasons
Common questions
- Is beetlejuice makeup profitable to sell on Amazon United States?
- The niche generates $10K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the beetlejuice makeup niche?
- 9 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in beetlejuice makeup?
- Top complaints mined from reviews: Allergies, Durability, Color. The return rate is 3.2%.
- When does demand for beetlejuice makeup peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 112.2× the quietest.
- What does it cost to enter the beetlejuice makeup niche?
- Listings span $6.81–$30.52; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.