Is bees wax lip balms profitable to sell on Amazon United States?

The niche generates $151K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).

How competitive is the bees wax lip balms niche?

3 brands and 608 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bees wax lip balms?

Top complaints mined from reviews: Moist/Dry, Smell, Advertised Vs Actual Product. The return rate is 0.3%.

What does it cost to enter the bees wax lip balms niche?

Listings span $4.36–$38.17; the average listing price is $14.96 (sweet spot $15–$100). The average incumbent carries 14,708 reviews — the moat a new listing must climb.

bees wax lip balms

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$14.96

avg listing price — sweet spot $15–$100

Price range

Good$4.36–$38.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$151K

$151K/yr · 101K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,707.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bees wax lip balms is a $151K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bees wax lip balms market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $150K–$187K; units × avg price
Conversion rate: 10.0%
Avg BSR: #856
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 3.4%
Avg brand age: 63 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

608

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

Portland Bee Balm67%
Burt's Bees31%
Beessential2%
Open — no brand owns it (0%)

Top bees wax lip balms search terms

portland bee balm40K/yr -11.5%15.8% conv.
burts bees honey lip balm20K/yr -32.1%6.4% conv.
portland bee balm chapstick10K/yr -4.5%17.2% conv.
burts bees lip balm honey11K/yr -35.1%5.4% conv.
beeswax for lips5K/yr +57.7%0.5% conv.
burts bees honey9K/yr -34.7%5.8% conv.
bee chapstick5K/yr -10.2%4.6% conv.

All search terms

Top bees wax lip balms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut and Olive Oil (Unscented) - 3 Count | Natural Lip Balm Cruelty Free Plastic Neutral | Organic Lip Balm

Portland Bee Balm$9.924.6★1,410 rev

Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut and Olive Oil (Oregon Mint) - 3 Count | Natural Lip Balm Cruelty Free Plastic Neutral | Organic Lip Balm

Portland Bee Balm$9.904.7★1,014 rev

Burts Bees 100% Natural Moisturizing Lip Balm Honey with Beeswax - 1 Tube 0.15 Ounce

Burt's Bees$4.364.6★2,750 rev

Burts Bees Honey Moisturizing Lip Balm 0.15 oz (Pack of 12)

Burt's Bees$38.174.7★21,195 rev

Burts Bees Honey Moisturizing Lip Balm 0.15 oz (Pack of 6)

Burt's Bees$20.664.7★21,195 rev

Newest

by launch date

Portland Bee Balm All Natural Handmade Beeswax Based Lip Balm Complete Collection Every Scent 9 Count

Portland Bee Balm$26.452 rev

3mo ago

Portland Bee Balm All Natural Handmade Beeswax Lip Balm with Organic Coconut & Olive Oil (Rainier Cherry Mt. Hood Strawberry & Cascade Watermelon Assortment) - 3 Count | Cruelty Free Natural Lip Balm

Portland Bee Balm$9.6030 rev

3mo ago

Burts Bees Vanilla Honey Lip Butter Repairs Dry Lips 24 Hour Hydration Locks in Moisture Includes Shea and Mango Butters Antioxidant Rich Vitamin E Convenient Twist Up Dispenser 0.5 Oz.

Burt's Bees$9.71445 rev

7mo ago

Burts Bees Gifts Ideas - Garden Party Lip Balm Set Lavender Vanilla Sweet Peach Green Apple Wildflower Honey With Responsibly Sourced Beeswax Natural Origin Lip Treatment 0.15 oz. Four Tubes

Burt's Bees$10.8713,149 rev

1y ago

Portland Bee Balm All Natural Handmade Tinted Beeswax Based Lip Balm Asssorted Color Shimmer 3 Count

Portland Bee Balm$9.8228 rev

1y ago

What buyers say about bees wax lip balms

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Super hydrating”

Soft Feel12%

“Goes on smooth”

Smell11%

“It has a mild fresh scent”

Quality-Overall10%

“Excellent product”

Value For Money8%

“Affordable price”

Ease Of Use3%

“Easy to use”

Ingredients-Overall2%

“Good ingredients”

Texture/Consistency-Overall2%

“Nice texture”

Durability2%

“The balm glides smoothly and really lasts”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Moist/Dry15%

“A bit dry”

Smell12%

“It smelled terrible”

Advertised Vs Actual Product4%

“Don't trust the photo”

Sensitivity-Overall4%

“It burns”

Allergies4%

“Caused Allergic reaction”

Value For Money3%

“Not worth it IMO”

Oily/Greasy3%

“this is literally vanilla scented Vaseline it's heavy and greasy”

Quality-Overall3%

“And even the quality of the balm is worse”

Thickness2%

“Doesnt feel thick or is overly fragrant”

Adhesion/Stickiness2%

“it seems a little sticky”

Top return reasons

Advertised Vs Actual Product23%

Smell13%

Value For Money11%

Moist/Dry8%

Defective Material/Parts5%

Ingredients-Overall5%

Functionality-Overall4%

Dispensing Mechanism3%

Texture/Consistency-Overall3%

Product Condition3%

Common questions

Is bees wax lip balms profitable to sell on Amazon United States?: The niche generates $151K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
How competitive is the bees wax lip balms niche?: 3 brands and 608 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bees wax lip balms?: Top complaints mined from reviews: Moist/Dry, Smell, Advertised Vs Actual Product. The return rate is 0.3%.
What does it cost to enter the bees wax lip balms niche?: Listings span $4.36–$38.17; the average listing price is $14.96 (sweet spot $15–$100). The average incumbent carries 14,708 reviews — the moat a new listing must climb.