beer soap
Launch itA $2.3M/yr market growing +3.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Price range
Great$6.14–$53.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,039.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, beer soap is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
beer soap market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.5%
- Avg brand age
- 72 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
0%
- Duke Cannon Supply Co.92%
- San Francisco Soap Company8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +3.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top beer soap search terms
- duke cannon soap579K/yr
- duke cannon344K/yr
- man bar soap for men44K/yr
- man bar33K/yr
- man bar soap29K/yr
- duke cannon bar soap24K/yr
- duke cannon midnight swim19K/yr
- san francisco soap company17K/yr
- mrs meyers bar soap12K/yr
- big ass bar of soap12K/yr
Top beer soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)
Duke Cannon Supply Co.$7.594.8★1,664 rev
Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap with Masculine Scents - Made in the USA with Domestic & Globally Sourced Materials - All Skin Types - Big Brick - Sawtooth 10 oz
Duke Cannon Supply Co.$7.294.8★1,664 rev
Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap With A Masculine Scent - Big American Bourbon Scented - All Skin Types - Hydrating Big Brick of Soap - Bourbon 10 oz
Duke Cannon Supply Co.$7.684.8★1,664 rev
Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Sandalwood + Lavender - Mens Body Scrub - Midnight Swim (18 oz)
Duke Cannon Supply Co.$7.774.5★1,287 rev
Duke Cannon Ultimate Freshness Soap 3-Pack Midnight Swim Superior & Naval Diplomacy - 10 oz Bars with Aquatic Fresh Water & Oceanic Scents - Triple Milled American-Made
Duke Cannon Supply Co.$29.434.7★5,194 rev
Newest
by launch date
Duke Cannon Supply Co. Midnight Swim 2-in-1 Shampoo and Conditioner for Men - 14 fl oz - Sandalwood + Lavender Scent - Made with Tea Tree Oil & Menthol - Soothes & Refreshes the Scalp
Duke Cannon Supply Co.$9.68208 rev
Duke Cannon Supply Co. Bar Soap Puck - Mens Rounded Bar Soap with Masculine Scents - Disc-Shaped Mens Soap - Hydrating & Deep Cleaning - All Skin Types - Midnight Swim 5 oz
Duke Cannon Supply Co.$6.14569 rev
Duke Cannon Supply Co. Soft Side Hydrating Brick Of Soap For Men - Shea Butter - Sandalwood Scent - 6oz
Duke Cannon Supply Co.$8.55120 rev
Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)
Duke Cannon Supply Co.$7.591,664 rev
Duke Cannon Midnight Swim Aluminum-Free Deodorant for Men - Air Defense Sandalwood + Lavender Scent 3 oz Long-Lasting Clear Glide Skin-Soothing Formula
Duke Cannon Supply Co.$9.56725 rev
Trending
90-day click momentumDuke Cannon Supply Co. Midnight Swim 2-in-1 Shampoo and Conditioner for Men - 14 fl oz - Sandalwood + Lavender Scent - Made with Tea Tree Oil & Menthol - Soothes & Refreshes the Scalp
Duke Cannon Supply Co.$9.684.5★
Duke Cannon Midnight Swim Antiperspirant Deodorant for Men Trench Warfare Sandalwood + Lavender Scent Aluminum-Based Sweat Protection 3 oz Long-Lasting & Skin-Soothing
Duke Cannon Supply Co.$9.564.5★
Duke Cannon Supply Co. Bar Soap Puck - Mens Rounded Bar Soap with Masculine Scents - Disc-Shaped Mens Soap - Hydrating & Deep Cleaning - All Skin Types - Midnight Swim 5 oz
Duke Cannon Supply Co.$6.144.6★
Duke Cannon Big Brick of Soap Sandalwood + Lavender Scent Large Triple-Milled Bar Soap for Men Long-Lasting Moisturizing with Natural Oils Supports U.S. Veterans Midnight Swim (10 oz.)
Duke Cannon Supply Co.$7.594.8★
Duke Cannon Supply Co. Extra Large Bar Soap Bundle - Mens Bar Soap with Masculine Scents - Frsh Water + Citrus - All Skin Types - Big Brick of Soap - Superior 10 oz
Duke Cannon Supply Co.$7.224.8★
What buyers say about beer soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Great product as usual”
“Great value, smells good and thick lather”
“the product feels durable”
“Great value”
“It feels clean”
“No irritation for me”
“Does it moisturize”
“Soft Skin”
“Exactly what I wanted”
What buyers complain about
“I found the scent too strong”
“HUGE”
“Kinda expensive”
“I have hyper-allergic skin that is very dry”
“was leaking from lid being loose”
“it doesn't lather very well”
“Leaves skin really dry”
“Doesnt last”
“Irritated my skin quickly”
“kind of leaves your skin filling sticky”
Top return reasons
Common questions
- Is beer soap profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Launch it (56/100).
- How competitive is the beer soap niche?
- 2 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in beer soap?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for beer soap peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the beer soap niche?
- Listings span $6.14–$53.93; the average listing price is $17.85 (sweet spot $15–$100). The average incumbent carries 2,039 reviews — the moat a new listing must climb.