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Beef Tallow Face Wash

Fail

The top 5 products take 100% of clicks, so Beef Tallow Face Wash is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$66K/yr33K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Beef Tallow Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Beef Tallow Face Wash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Tallow Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Beef Tallow Face Wash 33K times last year and spent an estimated $66K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
13.1%
Market size, estimated
$66Ka year
Peak month
November1.9× the quietest month
Top search term
cerave clay to foam cleanser9K searches a year

02 · Price

A sale here is worth $15.08.

Listings sell for $15.08 on average, from $13.10 to $16.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $15.08 that is $11K to $15K a year per listing.

Average price
$15.08inside the $15 to $100 sweet spot
Price range
$13.10–$16.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Cleansers. It carries 1,476 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#112in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,476per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Beef Tallow Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 246%
  • Brand 36%

Demand

Beef Tallow Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Beef Tallow Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave clay to foam cleanser9K/yr
  • innisfree volcanic bha pore cleansing foam6K/yr
  • clay cleanser5K/yr
  • clay face wash6K/yr
  • innisfree volcanic2K/yr
  • cerave acne clay to foam cleanser3K/yr
  • volcanic bha pore cleansing foam2K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Tallow Face Wash

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cleansing”
13%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin Irritation”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beef Tallow Face Wash questions

Answered from the same tracked data.