Is beebalm profitable to sell on Amazon United States?

The niche generates $18K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (43/100).

How competitive is the beebalm niche?

17 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in beebalm?

Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product, Value For Money. The return rate is 0.9%.

When does demand for beebalm peak?

Demand peaks in Nov–Dec; the busiest month runs 15.5× the quietest.

What does it cost to enter the beebalm niche?

Listings span $4.85–$30.89; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.

beebalm

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good864.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.85–$30.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.08

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-40.6%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 50K searches

According to Flapen's Amazon United States niche tracking, beebalm is a $18K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

beebalm market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $20K–$26K; units × avg price
Conversion rate: 2.7%
Avg BSR: #727
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

22%

Bee Balm39%
Seed Needs11%
Deepmind9%
Eakroo8%
WFWJ6%
The Three Company4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.5×

Open Trend

Top beebalm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Original Bee Balm Lip Balm Peach Hydrating Lip Butter with Propolis & Honey Lip Moisturizing Mask for Dry & Cracked Lips Reduces Lip Lines with Beeswax & Vitamin E

Bee Balm$11.774.5★822 rev

Original My Bee Balm Lip Balm Propolis Hydrating Balm Honey Pot for Dry Chapped & Cracked Lips Deeply Moisturizes & Hydrates Lips with Organic Beeswax & Vitamin E

Bee Balm$12.464.5★822 rev

Seed Needs Bee Balm Seeds to Plant Panorama Mix Perennial Flowers 1 Pack

Seed Needs$5.293.7★608 rev

4 PCS Bee Lip Balm Lip Mask Honey Pot Lip Gloss for Girls Strawberry & Honey Balm Lip Balm Bulk Chapstick Bulk Stuff for Teen Girls Lip Mask Bulk Lip Repair for Dry Cracked Lips Bulk Gifts for Women

Deepmind$11.744.5★2,973 rev

10 PCS Bee Lip Balm Honey Pot Strawberry Watermelon Apple Lime Cherry Mint Coconut Aloe Grapes Peach & Honey Balm Lip Mask Bulk Moisturizing Lip Balm Set Lip Sleeping Mask Chapstick Bulk

Eakroo$23.464.7★316 rev

Newest

by launch date

4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden

Fruivity$12.68226 rev

6mo ago

6 PCS Bee Lip Balm Honey Pot Lip Mask Propolis Moisturizing

WFWJ$15.661,580 rev

7mo ago

6 Pcs Bee Lip Balm Honey Pot Propolis Lip Mask Overnight Repair & Daily Hydration Moisturizing Sleeping Lip Balm for Dry & Cracked Lips Reduce Lip Lines

Eqimznv$13.486 rev

8mo ago

Bee Lip Balm Lip Mask Honey Pot 12 Flavors Fruit Lip mask Set with Honey & Vitamin E Lip Sleeping Mask Propolis Moisturizing Lip Balm Effective Reduces Lip Lines Prevention Dry and Cracked

Charm Kiss$25.3224 rev

8mo ago

VISRIE 6 PCS Bee Lip Balm Lip Mask Honey Pot Valentines Day Gifts Moisturizing Lip Sleeping Mask for Dry Chapped Lips with Propolis Honey Balm Lip Balm with Stick

VISRIE$9.67156 rev

9mo ago

What buyers say about beebalm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Seeds seem to be of great quality”

Gifting Purpose14%

“Cute gifts”

Plant Growth13%

“Very Healthy Plants”

Moist/Dry10%

“Moisturizing and with a lovely scent”

Soft Feel9%

“So soft”

Smell9%

“These are Wonderful Gifts for Friends who love the Fragrances”

Advertised Vs Actual Product4%

“Product is accurate in description”

Ease Of Application4%

“is easy to apply”

Storage Capacity3%

“Great stocking stuffers”

Value For Money3%

“Great deal”

What buyers complain about

Plant Growth27%

“seeds did not grow”

Advertised Vs Actual Product11%

“Not what was advertised”

Value For Money10%

“Much cheaper”

Size-Overall9%

“Larger than I had hoped for”

Moist/Dry7%

“BUT it really isn't hydrating for me anyway”

Smell5%

“No smell”

Durability4%

“One of the applicator tools broke soon after buying”

Adhesion/Stickiness3%

“almost gluey if you over apply it”

Natural Resource Wastage3%

“Total Waste”

Ease Of Application2%

“The applicator ends up with way more on it than is needed”

Top return reasons

Advertised Vs Actual Product26%

Size-Overall14%

Smell11%

Plant Growth10%

Moist/Dry6%

Ingredients-Overall4%

Defective Material/Parts4%

Quality-Overall3%

Functionality-Overall3%

Product Condition3%

Common questions

Is beebalm profitable to sell on Amazon United States?: The niche generates $18K/yr across 23 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (43/100).
How competitive is the beebalm niche?: 17 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in beebalm?: Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product, Value For Money. The return rate is 0.9%.
When does demand for beebalm peak?: Demand peaks in Nov–Dec; the busiest month runs 15.5× the quietest.
What does it cost to enter the beebalm niche?: Listings span $4.85–$30.89; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.