Bee Balm

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-44.0%

Conversion, latest week

2.9%

Market size, estimated

$651Ka year

Peak month

November12.7× the quietest month

Top search term

bee balm507K searches a year

Listings sell for $13.98 on average, from $4.83 to $33.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $13.98 that is $10K to $14K a year per listing.

Average price

$13.98under the $15 to $100 sweet spot

Price range

$4.83–$33.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$14K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #716 within Lip Care. It carries 3,591 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#716in Lip Care

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

3,591per listing

Listings tracked

49

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months