Is bee balm profitable to sell on Amazon United States?

The niche generates $651K/yr across 49 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the bee balm niche?

31 brands and 65 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in bee balm?

Top complaints mined from reviews: Smell, Moist/Dry, Plant Growth. The return rate is 0.5%.

When does demand for bee balm peak?

Demand peaks in Nov–Dec; the busiest month runs 12.7× the quietest.

What does it cost to enter the bee balm niche?

Listings span $4.83–$33.39; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 3,591 reviews — the moat a new listing must climb.

bee balm

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Avg price

Good$13.98

avg listing price — sweet spot $15–$100

Market size

Good$651K

$651K/yr · 1.6M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$4.83–$33.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,591.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-44.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bee balm is a $651K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bee balm market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $699K–$839K; units × avg price
Conversion rate: 2.9%
Avg BSR: #716
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

36%

Top 20: 74%

Open market

41%

Bee Balm24%
Deepmind13%
WenFeng8%
Eakroo5%
Seed Needs5%
WFWJ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.7×

Open Trend

Top bee balm search terms

bee balm507K/yr -20.2%2.2% conv.
honey lip balm79K/yr -24.7%1.5% conv.
honey balm189K/yr -68.9%1.3% conv.
bee balm lip balm212K/yr -61.4%2.3% conv.
bee lip balm38K/yr -4.2%1.5% conv.
honeybalm117K/yr -62.6%1.0% conv.
honey pot lip balm62K/yr -60.2%2.6% conv.
honey lip mask15K/yr +2.9%1.0% conv.
honeybalm lip balm125K/yr -77.1%1.7% conv.
honey balm lip balm84K/yr -74.4%1.7% conv.

All search terms

Top bee balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Original My Bee Balm Lip Balm Propolis Hydrating Balm Honey Pot for Dry Chapped & Cracked Lips Deeply Moisturizes & Hydrates Lips with Organic Beeswax & Vitamin E

Bee Balm$12.464.5★822 rev

4 PCS Bee Lip Balm Lip Mask Honey Pot Lip Gloss for Girls Strawberry & Honey Balm Lip Balm Bulk Chapstick Bulk Stuff for Teen Girls Lip Mask Bulk Lip Repair for Dry Cracked Lips Bulk Gifts for Women

Deepmind$11.744.5★2,973 rev

Original Bee Balm Lip Balm Peach Hydrating Lip Butter with Propolis & Honey Lip Moisturizing Mask for Dry & Cracked Lips Reduces Lip Lines with Beeswax & Vitamin E

Bee Balm$11.774.5★822 rev

10 PCS Bee Lip Balm Honey Pot Strawberry Watermelon Apple Lime Cherry Mint Coconut Aloe Grapes Peach & Honey Balm Lip Mask Bulk Moisturizing Lip Balm Set Lip Sleeping Mask Chapstick Bulk

Eakroo$23.464.7★316 rev

Original Bee Balm Lip Balm Strawberry Hydrating Lip Balm Lip Butter for Dry and Cracked Lips Propolis Honey Lip Mask Lip Moisturizing Mask Reduces Lip Lines Original Beeswax with Vitamin E

Bee Balm$11.744.5★822 rev

Newest

by launch date

4000+ Bee Balm Seeds for Planting Color Mix Native Wildflower Seeds Heirloom & Open Pollinated Perennial Flower Seeds to Plant Outside Flower Herb Garden

Fruivity$12.68226 rev

6mo ago

Bee Lip Balm Honey Pot Lip Mask Propolis Moisturizing 6 Pcs

WenFeng$15.42286 rev

7mo ago

Bee Lip Balm Lip Mask Honey Pot 12 Flavors Fruit Lip mask Set with Honey & Vitamin E Lip Sleeping Mask Propolis Moisturizing Lip Balm Effective Reduces Lip Lines Prevention Dry and Cracked

Charm Kiss$25.3224 rev

8mo ago

VISRIE 6 PCS Bee Lip Balm Lip Mask Honey Pot Valentines Day Gifts Moisturizing Lip Sleeping Mask for Dry Chapped Lips with Propolis Honey Balm Lip Balm with Stick

VISRIE$9.67156 rev

9mo ago

10 PCS Bee Lip Balm Honey Pot Strawberry Watermelon Apple Lime Cherry Mint Coconut Aloe Grapes Peach & Honey Balm Lip Mask Bulk Moisturizing Lip Balm Set Lip Sleeping Mask Chapstick Bulk

Eakroo$23.46316 rev

10mo ago

What buyers say about bee balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Excellent Moisturizer”

Color11%

“The color is pretty”

Quality-Overall11%

“Seeds seem to be of great quality”

Soft Feel10%

“Goes on smooth”

Value For Money4%

“Great deal”

Smell4%

“doesnt smell bad”

Plant Growth3%

“Very Healthy Plants”

Gifting Purpose3%

“Great gift”

Suitability Combination Skin3%

“Great for sensitive skin”

Suitability Dry Skin3%

“This product is suited for very dry skin”

What buyers complain about

Smell13%

“Funky smell”

Moist/Dry8%

“Not enough moisturizing”

Plant Growth6%

“Bad seeds”

Value For Money6%

“Kind of expensive”

Durability5%

“died in 3 days”

Color5%

“Too dark”

Advertised Vs Actual Product5%

“Very deceiving”

Size-Overall4%

“They are tiny”

Oily/Greasy4%

“is very greasy”

Allergies3%

“Severe rash”

Top return reasons

Color40%

Advertised Vs Actual Product11%

Smell10%

Moist/Dry6%

Product Condition5%

Value For Money4%

Functionality-Overall3%

Texture/Consistency-Overall3%

Size-Overall3%

Defective Material/Parts2%

Common questions

Is bee balm profitable to sell on Amazon United States?: The niche generates $651K/yr across 49 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the bee balm niche?: 31 brands and 65 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in bee balm?: Top complaints mined from reviews: Smell, Moist/Dry, Plant Growth. The return rate is 0.5%.
When does demand for bee balm peak?: Demand peaks in Nov–Dec; the busiest month runs 12.7× the quietest.
What does it cost to enter the bee balm niche?: Listings span $4.83–$33.39; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 3,591 reviews — the moat a new listing must climb.