Is beautycounter profitable to sell on Amazon United States?

The niche generates $86K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.5%. Flapen's verdict: Skip it (39/100).

How competitive is the beautycounter niche?

1 brands and 37 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

When does demand for beautycounter peak?

Demand peaks in Feb–Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the beautycounter niche?

Listings span $13.01–$132.40; the average listing price is $60.59 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.

beautycounter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible18.44

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$60.59

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$13.01–$132.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$86K

$86K/yr · 71K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-42.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, beautycounter is a $86K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

beautycounter market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $45K–$61K; units × avg price
Conversion rate: 2.0%
Avg BSR: #3,176
Page quality: 0%
Prime: 22%
Sponsored: 11%
Out of stock: 11.5%
Avg brand age: 67 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Beautycounter100%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -42.5% search growth over the last 90 days.

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top beautycounter search terms

beauty counter24K/yr -30.9%0.3% conv.
beautycounter21K/yr -55.6%0.4% conv.
beauty counter products12K/yr -43.5%0.7% conv.
beautycounter products9K/yr -38.7%0.8% conv.
beauty counter moisturizer2K/yr -12.0%1.6% conv.
beautycounter countertime2K/yr -39.6%2.0% conv.
beautycounter skincare1K/yr -53.9%0.9% conv.

All search terms

Top beautycounter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beautycounter Countertime Tripeptide Radiance Serum

Beautycounter$39.504.6★37 rev

BeautyCounter The Clean Deo Deodorant/Clean Rose

Beautycounter$13.014.3★31 rev

BeautyCounter Counter + Overnight Resurfacing Peel

Beautycounter$90.514.3★16 rev

BeautyCounter CounterMatch Adaptive Moisture Lotion 50ml 1.7fl.oz By Beauty Counter

Beautycounter$132.404.9★56 rev

Beautycounter Renew your Body Duo- Reflect Effect 1.7 fl oz and Tightening boost body serum 1.7 fl oz

Beautycounter$29.544.7★9 rev

Newest

by launch date

Beautycounter Countermatch Eye Rescue Cream Skin Moisturizer 0.5 fl oz

Beautycounter$32.000 rev

4mo ago

Beautycounter Countercontrol Instant Matte Toner Oil Control Face Toner 5 fl oz

Beautycounter$26.130 rev

4mo ago

Beautycounter Renew your Body Duo- Reflect Effect 1.7 fl oz and Tightening boost body serum 1.7 fl oz

Beautycounter$29.549 rev

2y ago

Beautycounter Reflect Effect AHA Smoothing Facial Mask 2 5fl oz

Beautycounter$68.948 rev

3y ago

BeautyCounter The Clean Deo Deodorant/Clean Rose

Beautycounter$13.0131 rev

5y ago

What buyers say about beautycounter

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin50%

“Great for daily facial”

Cleansing25%

“Clean deodorant”

Allergies8%

“hasnt caused irritation”

Ease Of Use8%

“I appreciate how simple”

Ingredients-Overall8%

“skin-friendly the formula is”

Top return reasons

Product Condition36%

Advertised Vs Actual Product18%

Leak-Proof18%

Texture/Consistency-Overall9%

Functionality-Overall5%

Suitability Oily Skin5%

Moist/Dry5%

Safety Standards5%

Common questions

Is beautycounter profitable to sell on Amazon United States?: The niche generates $86K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.5%. Flapen's verdict: Skip it (39/100).
How competitive is the beautycounter niche?: 1 brands and 37 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
When does demand for beautycounter peak?: Demand peaks in Feb–Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the beautycounter niche?: Listings span $13.01–$132.40; the average listing price is $60.59 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.