Beauty Tools + Accessories

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

430K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

1.9%

Market size, estimated

$80Ka year

Peak month

January2.9× the quietest month

Top search term

beauty tools + accessories342K searches a year

Listings sell for $9.95 on average, from $2.21 to $67.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $9.95 that is $0 to $995 a year per listing.

Average price

$9.95under the $15 to $100 sweet spot

Price range

$2.21–$67.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$995

Returns

0.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #340 within Makeup Brushes & Tools. It carries 13,810 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

1.0%

Average rank

#340in Makeup Brushes & Tools

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

13,810per listing

Listings tracked

61

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months