Beauty Prime Deals
MaybeSearch demand grew >1,000% this quarter. But shoppers spend an estimated $6K a year here, so Beauty Prime Deals is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $6K/yr61K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 22%top-5 click share · 62 brands · 276 sellers
Flapen Score
Beauty Prime Deals against its category
The dotted line is the Beauty & Personal Care average. Past it, Beauty Prime Deals is stronger. Inside it, weaker.
Market
The Beauty Prime Deals market on Amazon at a glance
Shoppers on Amazon United States searched for Beauty Prime Deals 61K times last year and spent an estimated $6K. The top 5 brands take 41% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $6Ka year
- Top search term
- prime day beauty deals9K searches a year
02 · Price
A sale here is worth $12.70.
Listings sell for $12.70 on average, from $1.00 to $43.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $12.70 that is $0 to $1K a year per listing.
- Average price
- $12.70under the $15 to $100 sweet spot
- Price range
- $1.00–$43.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #14 within Eyes. It carries 32,163 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 99%
- Out of stock, average day
- 1.4%
- Average rank
- #14in Eyes
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 32,163per listing
- Listings tracked
- 97
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Beauty Prime Deals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- Price
- $4.67
- Rating
- 4.3/5
- Reviews
- 415,492
- Age
- 10y ago

e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Glistening Peach 0.17 Oz
- Price
- $5.79
- Rating
- 4.4/5
- Reviews
- 96,948
- Age
- 7y ago

LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow 903 Medium
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 52,603
- Age
- 8y ago

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry
- Price
- $15.60
- Rating
- 4.7/5
- Reviews
- 19,638
- Age
- 7y ago

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Brown Sugar
- Price
- $1.95
- Rating
- 4.3/5
- Reviews
- 16,511
- Age
- 2y ago
Trending
estimated 90-day click momentum
Saie Mini Glowy Super Gel Trio Gift Set - Lightweight Makeup Primer & All-Over Liquid Highlighter for Instant Glowy Glass Skin - With Glycerin & Squalane - Starglow Roseglow & Sunglow (0.5 oz Each)
- Price
- $28.11
- Rating
- 4.5/5
- Reviews
- 3,353
- Age
- 10mo ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Pinky Swear
- Price
- $2.68
- Rating
- 4.6/5
- Reviews
- 18,435
- Age
- 2y ago

Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Terracotta 6 pcs
- Price
- $4.70
- Rating
- 4.4/5
- Reviews
- 36,552
- Age
- 1y ago

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up
- Price
- $5.43
- Rating
- 4.4/5
- Reviews
- 8,608
- Age
- 1y ago

3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 4,325
- Age
- 1y ago
Newest
by launch date
Saie Mini Glowy Super Gel Trio Gift Set - Lightweight Makeup Primer & All-Over Liquid Highlighter for Instant Glowy Glass Skin - With Glycerin & Squalane - Starglow Roseglow & Sunglow (0.5 oz Each)
- Price
- $28.11
- Rating
- 4.5/5
- Reviews
- 3,353
- Age
- 10mo ago

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up
- Price
- $5.43
- Rating
- 4.4/5
- Reviews
- 8,608
- Age
- 1y ago

3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 4,325
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free
- Price
- $8.09
- Rating
- 4.5/5
- Reviews
- 6,528
- Age
- 1y ago

Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Terracotta 6 pcs
- Price
- $4.70
- Rating
- 4.4/5
- Reviews
- 36,552
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
62 falling
Sellers
276
Est. top-5 brand share
41%
Top 20: 78%
Est. top-5 click share
22%
Top 20: 55%
Open market
54%
- e.l.f.14%
- Essence Cosmetics9%
- L'Oreal Paris7%
- wet n wild6%
- Saie5%
- LANEIGE5%
Demand
Beauty Prime Deals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 131.5× · 11 of 12 months tracked
Search terms
Top Beauty Prime Deals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- prime day beauty deals9K/yr
- beauty prime deals7K/yr
- prime day makeup5K/yr
- makeup prime deals7K/yr
- makeup prime day4K/yr
- prime day beauty4K/yr
- prime beauty deals7K/yr
- makeup prime day deals3K/yr
- beauty deals of the day prime5K/yr
- beauty prime day deals5K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty Prime Deals
We read the reviews and the return reasons for every product selling here.
“Causes irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty Prime Deals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









