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Beauty Prime Deals

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $6K a year here, so Beauty Prime Deals is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$6K/yr61K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
22%top-5 click share · 62 brands · 276 sellers

Flapen Score

Beauty Prime Deals against its category

The dotted line is the Beauty & Personal Care average. Past it, Beauty Prime Deals is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty Prime Deals market on Amazon at a glance

Shoppers on Amazon United States searched for Beauty Prime Deals 61K times last year and spent an estimated $6K. The top 5 brands take 41% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.8%
Market size, estimated
$6Ka year
Top search term
prime day beauty deals9K searches a year

02 · Price

A sale here is worth $12.70.

Listings sell for $12.70 on average, from $1.00 to $43.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $12.70 that is $0 to $1K a year per listing.

Average price
$12.70under the $15 to $100 sweet spot
Price range
$1.00–$43.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #14 within Eyes. It carries 32,163 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#14in Eyes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
32,163per listing
Listings tracked
97

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
73 months

Products

Top Beauty Prime Deals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

276

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

22%

Top 20: 55%

Open market

54%

  • Brand 114%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Beauty Prime Deals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Spike '26OctNovDecJanFebMayJunJulAugSepOctNovDec

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 131.5× · 11 of 12 months tracked

Search terms

Top Beauty Prime Deals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prime day beauty deals9K/yr
  • beauty prime deals7K/yr
  • prime day makeup5K/yr
  • makeup prime deals7K/yr
  • makeup prime day4K/yr
  • prime day beauty4K/yr
  • prime beauty deals7K/yr
  • makeup prime day deals3K/yr
  • beauty deals of the day prime5K/yr
  • beauty prime day deals5K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty Prime Deals

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Allergies”
0.6%of orders come back
“Causes irritation”
A buyer, on “Allergies”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beauty Prime Deals questions

Answered from the same tracked data.