beauty of joseon sunscreen stick
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Avg price
Good$14.90avg listing price — sweet spot $15–$100
Price range
Good$8.42–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,348.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$38K$38K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, beauty of joseon sunscreen stick is a $38K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Apr–May–Jul. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
beauty of joseon sunscreen stick market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $30K–$37K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #491
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.0%
- Avg brand age
- 37 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
29
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
7%
- Gaayou45%
- Abib18%
- TOCOBO12%
- ROUND LAB9%
- Shiseido5%
- CeraVe4%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +61.6% search growth over the last 90 days.Peak months: Jan, Apr, May, Jul · busiest ÷ quietest = 20.3×
Top beauty of joseon sunscreen stick search terms
- beauty of joseon sunscreen stick47K/yr
- beauty of joseon matte sun stick14K/yr
- beauty of joseon sunstick9K/yr
- beauty of joseon sun stick4K/yr
- beauty of joseon sunscreen stick matte3K/yr
- beauty of joseon matte stick3K/yr
- joseon sunscreen stick3K/yr
- sunscreen stick beauty of joseon2K/yr
Top beauty of joseon sunscreen stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matte Sun Stick Mugwort + Camelia Korean Sunscreen Stick for Face Moisturizer with SPF 50+ PA+++ Matte Sunscreen for Face & Body Non Greasy No White Cast 18g/0.63oz
Gaayou$10.003.2★191 rev
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g
Abib$15.504.6★3,665 rev
TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
TOCOBO$10.774.6★323 rev
ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen
ROUND LAB$18.664.7★528 rev
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
Shiseido$26.504.7★242 rev
Newest
by launch dateTOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
TOCOBO$10.77323 rev
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
Shiseido$26.50242 rev
COSRX Airy-Light Clear Sunscreen Stick with Vitamin E&C SPF 50 0.67 oz 19g Korean Suncreen Stick Suncare Sunblock Lightweight No White Cast Water resistant Oil Control Matte Sunscreen for Face
COSRX$15.75301 rev
ROUND LAB Birch Juice Moisturizing Sun Stick Broad Spectrum SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen
ROUND LAB$18.66528 rev
Abib Quick Sunstick Protection Bar SPF50+ Broad Spectrum Glowy Sunscreen Stick for Dry & Sensitive Skin No White Cast With Centella & Aloe Korean Sunscreen 0.77 oz / 22 g
Abib$15.401,299 rev
Trending
90-day click momentumTOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)
TOCOBO$10.774.6★
Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types
Shiseido$26.504.7★
Matte Sun Stick Mugwort + Camelia Korean Sunscreen Stick for Face Moisturizer with SPF 50+ PA+++ Matte Sunscreen for Face & Body Non Greasy No White Cast 18g/0.63oz
Gaayou$10.003.2★
COSRX Airy-Light Clear Sunscreen Stick with Vitamin E&C SPF 50 0.67 oz 19g Korean Suncreen Stick Suncare Sunblock Lightweight No White Cast Water resistant Oil Control Matte Sunscreen for Face
COSRX$15.754.5★
Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml 1.69 fl.oz #LN110
Beauty of Joseon$13.074.0★
What buyers say about beauty of joseon sunscreen stick
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of application”
“Easy to use”
“Effective for my sensitive skin”
“and overall, its a really solid product”
“This sunscreen feels super lightweight”
“Glides on smoothly”
“Nice and convenient stick”
“Love the scent”
“Good sun protection”
“Oily skin friendly”
What buyers complain about
“Too Oily”
“Allergic reaction”
“Product is very small”
“The color that I purchased was too light”
“Expensive”
“Im either getting burned or it irritates my skin”
“weird smell”
“Not for dry skin”
“I have really dry skin”
“Gross and sticky”
Top return reasons
Common questions
- Is beauty of joseon sunscreen stick profitable to sell on Amazon United States?
- The niche generates $38K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the beauty of joseon sunscreen stick niche?
- 8 brands and 29 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in beauty of joseon sunscreen stick?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Size-Overall. The return rate is 1.1%.
- When does demand for beauty of joseon sunscreen stick peak?
- Demand peaks in Jan–Apr–May–Jul; the busiest month runs 20.3× the quietest.
- What does it cost to enter the beauty of joseon sunscreen stick niche?
- Listings span $8.42–$26.50; the average listing price is $14.90 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.