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Beauty of Joseon Sunscreen Stick

Fail

Shoppers spend an estimated $38K a year here, so Beauty of Joseon Sunscreen Stick is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$38K/yr84K searches / yr
90-day growth
+61.6%search demand this quarter
Competition
86%top-5 click share · 8 brands · 29 sellers

Flapen Score

Beauty of Joseon Sunscreen Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Beauty of Joseon Sunscreen Stick is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty of Joseon Sunscreen Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Beauty of Joseon Sunscreen Stick 84K times last year and spent an estimated $38K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Apr–May–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+61.6%
Conversion, latest week
3.0%
Market size, estimated
$38Ka year
Peak month
July20.3× the quietest month
Top search term
beauty of joseon sunscreen stick47K searches a year

02 · Price

A sale here is worth $14.90.

Listings sell for $14.90 on average, from $8.42 to $26.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $14.90 that is $1K to $4K a year per listing.

Average price
$14.90under the $15 to $100 sweet spot
Price range
$8.42–$26.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #491 within Sunscreens & Tanning Products. It carries 2,349 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#491in Sunscreens & Tanning Products
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,349per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Beauty of Joseon Sunscreen Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Brand 145%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Beauty of Joseon Sunscreen Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Apr, May, Jul · busiest ÷ quietest = 20.3×

Search terms

Top Beauty of Joseon Sunscreen Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty of joseon sunscreen stick47K/yr
  • beauty of joseon matte sun stick14K/yr
  • beauty of joseon sunstick9K/yr
  • beauty of joseon sun stick4K/yr
  • beauty of joseon sunscreen stick matte3K/yr
  • beauty of joseon matte stick3K/yr
  • joseon sunscreen stick3K/yr
  • sunscreen stick beauty of joseon2K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty of Joseon Sunscreen Stick

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Application”
9%of negative reviews mention “Oily/Greasy”
1.1%of orders come back
“Too Oily”
A buyer, on “Oily/Greasy”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Beauty of Joseon Sunscreen Stick questions

Answered from the same tracked data.