beauty of joseon sunscreen
Launch itA $2.4M/yr market growing +34.9% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 3.3M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$11.68–$26.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Review moat
Good1,177.54avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, beauty of joseon sunscreen is a $2.4M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
beauty of joseon sunscreen market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.3%
- Avg brand age
- 47 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
30
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- RELIEF SUN40%
- gonalulu24%
- Beauty of Joseon15%
- GEBUTP8%
- DICTAMNI4%
- SKIN10044%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top beauty of joseon sunscreen search terms
- beauty of joseon sunscreen2.3M/yr
- beauty of joseon relief sun spf 50118K/yr
- joseon sunscreen157K/yr
- beauty of joseon relief sun97K/yr
- relief sun62K/yr
- beauty of joseon relief sun rice53K/yr
- day dew sunscreen beauty of joseon83K/yr
- beauty of joseon relief sun spf 50+27K/yr
- sunscreen beauty of joseon59K/yr
- beauty of joseon sunscreen aqua fresh40K/yr
Top beauty of joseon sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)
RELIEF SUN$18.714.0★721 rev
Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def
gonalulu$18.344.1★461 rev
Beauty of Joseon Daily Tinted Fluid Sunscreen 12 Shades for Face Moisturizing Broad Spectrum SPF 40 Korean Skincare 50ml 1.69 fl.oz #LN110
Beauty of Joseon$13.074.0★2,132 rev
2PC Relief Sun Organic Sunscreen SPF50 Korean Skin Care Solution for All Skin Types ++++PA++++ Rice and Probiotics (A Sun Protection Factor (SPF) 50)
GEBUTP$21.294.2★161 rev
Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PCS 1.69 fl)
RELIEF SUN$26.754.4★95 rev
Newest
by launch dateRelief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PCS 1.69 fl)
RELIEF SUN$26.7595 rev
Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics Korean Skin Care Solution for All Skin Types Nourishing Skin Protection
DICTAMNI$15.2270 rev
RELIEF SUN Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PC
RELIEF SUN$26.5169 rev
Beauty of Joseon Revive Firming Moisturizer Ginseng Ceramide + Fermented Retinol for Dry Sensitive Skin Korean Skincare for Women and Men 60ml 2.02 fl.oz.
Beauty of Joseon$20.11482 rev
Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)
RELIEF SUN$18.71721 rev
Trending
90-day click momentumRELIEF SUN Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PC
RELIEF SUN$26.514.3★
Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics Korean Skin Care Solution for All Skin Types Nourishing Skin Protection
DICTAMNI$15.223.9★
Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def2PCS 1.69 fl)
RELIEF SUN$26.754.4★
Relief Sun Organic Sunscreen SPF50 Relief Sun Rice Probiotics SPF50+ Korean Sunscreen PA++++ for All Skin Types and UV Defense Nourishing Skin Protection Moisturizing Skin Care 1.7 fl oz/50 ml
fruitery$11.684.0★
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml
SKIN1004$18.174.5★
What buyers say about beauty of joseon sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sensitive skin”
“Excellent moisturizer”
“Lightweight and love it”
“The price is affordable for the quality”
“makes my skin soft”
“Texture is soft”
“Very good for dry skin”
“Not oily at all”
“absorbs well”
“is affordable”
What buyers complain about
“Awful smell”
“Allergic reaction”
“Wrong color”
“is not moisturizing at all”
“Feels Oily”
“It comes out thicker”
“Not for dry skin”
“Burned my skin”
“Not worth the price”
“Not Perfect for Oily Skin”
Top return reasons
Common questions
- Is beauty of joseon sunscreen profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 13 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Launch it (61/100).
- How competitive is the beauty of joseon sunscreen niche?
- 8 brands and 30 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in beauty of joseon sunscreen?
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 1.4%.
- When does demand for beauty of joseon sunscreen peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the beauty of joseon sunscreen niche?
- Listings span $11.68–$26.75; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.