Is beauty of joseon rice mask profitable to sell on Amazon United States?

The niche generates $149K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).

How competitive is the beauty of joseon rice mask niche?

14 brands and 97 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in beauty of joseon rice mask?

Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.

When does demand for beauty of joseon rice mask peak?

Demand peaks in Aug–Oct; the busiest month runs 3.3× the quietest.

What does it cost to enter the beauty of joseon rice mask niche?

Listings span $3.04–$26.38; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 3,690 reviews — the moat a new listing must climb.

beauty of joseon rice mask

Skip it

Soft demand (-3.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.55

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Okay$3.04–$26.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$149K

$149K/yr · 270K searches

Review moat

Okay3,690

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, beauty of joseon rice mask is a $149K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

beauty of joseon rice mask market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $166K–$207K; units × avg price
Conversion rate: 3.4%
Avg BSR: #353
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.7%
Avg brand age: 37 months
Avg seller age: 115 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

Hoshisu19%
COSRX18%
Keana9%
SKINFOOD 19579%
ANUA8%
I'm from6%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -3.3% search growth over the last 90 days.

Peak months: Aug, Oct · busiest ÷ quietest = 3.3×

Open Trend

Top beauty of joseon rice mask search terms

rice mask94K/yr -3.3%3.4% conv.
rice face mask54K/yr -7.0%3.0% conv.
korean rice mask15K/yr +11.5%2.0% conv.
mascarilla de arroz coreana15K/yr -2.5%1.5% conv.
rice mask korean6K/yr +140.7%3.3% conv.
mascarilla de arroz9K/yr +4.2%1.8% conv.
cosrx ultimate nourishing rice overnight spa mask7K/yr +47.9%12.8% conv.
rice mask for face korean14K/yr -52.9%2.7% conv.
cosrx rice overnight mask8K/yr -18.8%14.9% conv.
anua rice mask10K/yr -34.4%7.0% conv.

All search terms

Top beauty of joseon rice mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan

Hoshisu$15.114.6★400 rev

COSRX Ultimate Nourishing Rice Overnight Spa Mask 60ml / 2.02 fl.oz | Rice Extract 68% and Niacinamide 2% Korean Skin Care Animal Testing Free

COSRX$14.344.5★9,813 rev

Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g

Keana$26.384.3★10 rev

ANUA Rice 70 Glow Collagen Mask Overnight Face Mask for Glass Skin Ceramide Collagen Facial Mask Skin Moisture Barrier Tightening Care Natural Color Korean Skincare 1.34 oz/4ea

ANUA$18.534.6★1,067 rev

SKINFOOD Rice Mask Wash Off 3.5oz / Gently Exfoliates the Skin/Softening with Nutrient Rich Rice

SKINFOOD 1957$11.004.4★2,976 rev

Newest

by launch date

Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care

Generic$25.9711 rev

2mo ago

Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g

Keana$26.3810 rev

4mo ago

Im From Rice Mask Soft Exfoliating Wash-Off Rice Mask Glass&Dewy Hydration Korean Skin Care 2.37fl.oz

I'm from$16.8213 rev

5mo ago

COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz

COSRX$13.601,413 rev

8mo ago

SKINFOOD Rice Daily Mask 30 Sheets Korean Quick & Easy Daily Care Hacks Large Capacity Sheet Mask

SKINFOOD 1957$21.7183 rev

12mo ago

What buyers say about beauty of joseon rice mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Super hydrating”

Suitability Combination Skin14%

“Good for my sensitive skin”

Soft Feel13%

“Soft skin”

Quality-Overall8%

“Excellent product”

Brightness/Shine/Glow7%

“Great Glowy effect”

Suitability Dry Skin7%

“Good for dry skin”

Value For Money4%

“Great value”

Ease Of Use3%

“Goes on easy”

Advertised Vs Actual Product3%

“As described”

Ease Of Application2%

“It applies smoothly”

What buyers complain about

Allergies10%

“Severe allergic reaction”

Durability9%

“breaks apart”

Value For Money7%

“Expensive”

Ease Of Use5%

“Difficult to put on”

Quality-Overall5%

“Garbage Product”

Moist/Dry4%

“its not moisturizing my face”

Adhesion/Stickiness4%

“Initially I thought it might not adhere”

Grip3%

“it slips off”

Skin Health3%

“Irritated my skin”

Functionality-Overall3%

“doesn't show any results”

Top return reasons

Value For Money17%

Functionality-Overall14%

Advertised Vs Actual Product12%

Moist/Dry5%

Size-Overall5%

Adhesion/Stickiness4%

Defective Material/Parts4%

Durability4%

Skin Health4%

Smell2%

Common questions

Is beauty of joseon rice mask profitable to sell on Amazon United States?: The niche generates $149K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).
How competitive is the beauty of joseon rice mask niche?: 14 brands and 97 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in beauty of joseon rice mask?: Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
When does demand for beauty of joseon rice mask peak?: Demand peaks in Aug–Oct; the busiest month runs 3.3× the quietest.
What does it cost to enter the beauty of joseon rice mask niche?: Listings span $3.04–$26.38; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 3,690 reviews — the moat a new listing must climb.