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Beauty of Joseon Rice Mask

Fail

Demand is soft, at -3.3% this quarter, so Beauty of Joseon Rice Mask is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$149K/yr270K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 97 sellers

Flapen Score

Beauty of Joseon Rice Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Beauty of Joseon Rice Mask is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty of Joseon Rice Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Beauty of Joseon Rice Mask 270K times last year and spent an estimated $149K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
3.4%
Market size, estimated
$149Ka year
Peak month
August3.3× the quietest month
Top search term
rice mask94K searches a year

02 · Price

A sale here is worth $16.55.

Listings sell for $16.55 on average, from $3.04 to $26.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.55 that is $8K to $12K a year per listing.

Average price
$16.55inside the $15 to $100 sweet spot
Price range
$3.04–$26.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #353 within Masks. It carries 3,690 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#353in Masks
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,690per listing
Listings tracked
21

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Beauty of Joseon Rice Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

97

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

  • Brand 119%
  • Brand 218%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Beauty of Joseon Rice Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Beauty of Joseon Rice Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice mask94K/yr
  • rice face mask54K/yr
  • korean rice mask15K/yr
  • mascarilla de arroz coreana15K/yr
  • rice mask korean6K/yr
  • mascarilla de arroz9K/yr
  • cosrx ultimate nourishing rice overnight spa mask7K/yr
  • rice mask for face korean14K/yr
  • cosrx rice overnight mask8K/yr
  • anua rice mask10K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty of Joseon Rice Mask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.7%of orders come back
“Severe allergic reaction”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beauty of Joseon Rice Mask questions

Answered from the same tracked data.