Beauty of Joseon Rice Mask
FailDemand is soft, at -3.3% this quarter, so Beauty of Joseon Rice Mask is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $149K/yr270K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 97 sellers
Flapen Score
Beauty of Joseon Rice Mask against its category
The dotted line is the Beauty & Personal Care average. Past it, Beauty of Joseon Rice Mask is stronger. Inside it, weaker.
Market
The Beauty of Joseon Rice Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Beauty of Joseon Rice Mask 270K times last year and spent an estimated $149K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $149Ka year
- Peak month
- August3.3× the quietest month
- Top search term
- rice mask94K searches a year
02 · Price
A sale here is worth $16.55.
Listings sell for $16.55 on average, from $3.04 to $26.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.55 that is $8K to $12K a year per listing.
- Average price
- $16.55inside the $15 to $100 sweet spot
- Price range
- $3.04–$26.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #353 within Masks. It carries 3,690 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #353in Masks
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 3,690per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Beauty of Joseon Rice Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan
- Price
- $15.11
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 2y ago

COSRX Ultimate Nourishing Rice Overnight Spa Mask 60ml / 2.02 fl.oz | Rice Extract 68% and Niacinamide 2% Korean Skin Care Animal Testing Free
- Price
- $14.34
- Rating
- 4.5/5
- Reviews
- 9,813
- Age
- 9y ago

Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g
- Price
- $26.38
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago

ANUA Rice 70 Glow Collagen Mask Overnight Face Mask for Glass Skin Ceramide Collagen Facial Mask Skin Moisture Barrier Tightening Care Natural Color Korean Skincare 1.34 oz/4ea
- Price
- $18.53
- Rating
- 4.6/5
- Reviews
- 1,067
- Age
- 1y ago

SKINFOOD Rice Mask Wash Off 3.5oz / Gently Exfoliates the Skin/Softening with Nutrient Rich Rice
- Price
- $11.00
- Rating
- 4.4/5
- Reviews
- 2,976
- Age
- 9y ago
Trending
estimated 90-day click momentum
Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care
- Price
- $25.97
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2mo ago

Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g
- Price
- $26.38
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago

Im From Rice Mask Soft Exfoliating Wash-Off Rice Mask Glass&Dewy Hydration Korean Skin Care 2.37fl.oz
- Price
- $16.82
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 5mo ago

Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing
- Price
- $13.11
- Rating
- 4.5/5
- Reviews
- 7,662
- Age
- 10y ago

COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
- Price
- $13.60
- Rating
- 4.5/5
- Reviews
- 1,413
- Age
- 8mo ago
Newest
by launch date
Japanese Rice Face Cream Mask 5.7 oz Deeply Hydrating & Pore Minimizing Wash-Off Facial Treatment with Fermented Sake Rice Bran Oil & Ceramides for Smooth Plump & Glowing Skin Home Spa Care
- Price
- $25.97
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2mo ago

Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g
- Price
- $26.38
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago

Im From Rice Mask Soft Exfoliating Wash-Off Rice Mask Glass&Dewy Hydration Korean Skin Care 2.37fl.oz
- Price
- $16.82
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 5mo ago

COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
- Price
- $13.60
- Rating
- 4.5/5
- Reviews
- 1,413
- Age
- 8mo ago

SKINFOOD Rice Daily Mask 30 Sheets Korean Quick & Easy Daily Care Hacks Large Capacity Sheet Mask
- Price
- $21.71
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
97
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
30%
- Hoshisu19%
- COSRX18%
- Keana9%
- SKINFOOD 19579%
- ANUA8%
- I'm from6%
Demand
Beauty of Joseon Rice Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 3.3×
Search terms
Top Beauty of Joseon Rice Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice mask94K/yr
- rice face mask54K/yr
- korean rice mask15K/yr
- mascarilla de arroz coreana15K/yr
- rice mask korean6K/yr
- mascarilla de arroz9K/yr
- cosrx ultimate nourishing rice overnight spa mask7K/yr
- rice mask for face korean14K/yr
- cosrx rice overnight mask8K/yr
- anua rice mask10K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty of Joseon Rice Mask
We read the reviews and the return reasons for every product selling here.
“Severe allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty of Joseon Rice Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









