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Beauty of Joseon Mask

Fail

The top 5 products take 100% of clicks, so Beauty of Joseon Mask is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$102K/yr185K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Beauty of Joseon Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Beauty of Joseon Mask is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty of Joseon Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Beauty of Joseon Mask 185K times last year and spent an estimated $102K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.5%
Market size, estimated
$102Ka year
Top search term
beauty of joseon mask39K searches a year

02 · Price

A sale here is worth $15.63.

Listings sell for $15.63 on average, from $12.65 to $20.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $15.63 that is $20K to $23K a year per listing.

Average price
$15.63inside the $15 to $100 sweet spot
Price range
$12.65–$20.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$23K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #900 within Masks. It carries 1,135 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#900in Masks
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,135per listing
Listings tracked
5

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Beauty of Joseon Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 228%
  • Brand 36%
  • Brand 45%

Search terms

Top Beauty of Joseon Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty of joseon mask39K/yr
  • beauty of joseon ground rice and honey glow mask26K/yr
  • beauty of joseon face mask20K/yr
  • beauty of joseon rice mask20K/yr
  • ground rice and honey glow mask13K/yr
  • beauty of joseon rice and honey mask6K/yr
  • beauty of joseon red bean refreshing pore mask3K/yr
  • red bean mask9K/yr
  • beauty of joseon red bean pore mask8K/yr
  • beauty of joseon red bean5K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty of Joseon Mask

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Allergies”
1.2%of orders come back
“My skin gets blotchy easily”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beauty of Joseon Mask questions

Answered from the same tracked data.