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Beauty Creations

Fail

Shoppers spend an estimated $6K a year here, so Beauty Creations is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$6K/yr21K searches / yr
90-day growth
-38.1%search demand this quarter
Competition
49%top-5 click share · 13 brands · 35 sellers

Flapen Score

Beauty Creations against its category

The dotted line is the Beauty & Personal Care average. Past it, Beauty Creations is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty Creations market on Amazon at a glance

Shoppers on Amazon United States searched for Beauty Creations 21K times last year and spent an estimated $6K. The top 5 brands take 89% of clicks. Demand peaks in Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-38.1%
Conversion, latest week
2.5%
Market size, estimated
$6Ka year
Peak month
April1.6× the quietest month
Top search term
beauty creations plump and pout9K searches a year

02 · Price

A sale here is worth $11.95.

Listings sell for $11.95 on average, from $5.08 to $30.09. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $11.95 that is $0 to $1K a year per listing.

Average price
$11.95under the $15 to $100 sweet spot
Price range
$5.08–$30.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 42.9% of listings are out of stock. The average listing ranks #1,005 within Lips. It carries 889 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
93%
Out of stock, average day
42.9%
Average rank
#1,005in Lips
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
889per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Beauty Creations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

35

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

8%

  • Brand 144%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 8%)

Demand

Beauty Creations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Beauty Creations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty creations plump and pout9K/yr
  • plump and pout lip plumper4K/yr
  • plump and pout3K/yr
  • beauty creations lip plumper2K/yr
  • tiktok lip plumper1K/yr
  • lip plumper syringe777/yr
  • lip plumper tiktok812/yr
  • lip plumping booster gloss230/yr
  • lip plumper gloss tiktok108/yr
  • lip plumper booster gloss78/yr

Reviews and returns

What reviews say buyers love and hate about Beauty Creations

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
25%of negative reviews mention “Functionality-Overall”
1.8%of orders come back
“Didnt Work on Me”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Beauty Creations questions

Answered from the same tracked data.