beauty creations
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good888.79avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.08–$30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-38.1%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, beauty creations is a $6K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
beauty creations market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $6K–$9K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,005
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 46%
- Out of stock
- 42.9%
- Avg brand age
- 42 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
35
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
8%
- Generic44%
- Beauty Creations15%
- Erinde14%
- BONNIE CHOICE11%
- BAISEN DIARY5%
- Easilydays3%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.6×
Top beauty creations search terms
- beauty creations plump and pout9K/yr
- plump and pout lip plumper4K/yr
- plump and pout3K/yr
- beauty creations lip plumper2K/yr
- tiktok lip plumper1K/yr
- lip plumper syringe777/yr
- lip plumper tiktok812/yr
- lip plumping booster gloss230/yr
- lip plumper gloss tiktok108/yr
- lip plumper booster gloss78/yr
Top beauty creations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BC PLUMP & POUT GLOSS
Beauty Creations$11.445.0★1 rev
Plump & Pout | Plumping Formula Lipgloss Stick - Platonic
Generic$12.384.3★9 rev
3 Colors Lip Plumping Booster Spicy Lip Plumper Gloss Lip Plumping Oil Ultra-Hydrating Nourishing Plump and Pout Lip Plumper Glossy Finish Fuller Natural Mothers Day Lip Makeup Gifts-01#02#06#
BONNIE CHOICE$8.604.2★656 rev
Erinde Lip Plumper Gloss Natural Spicy Lip Plumping Booster Ultra-Hydrating & Nourishing Plump Lip Plumper Glossy Finish Fuller Lip Plumping Oil for Women Girls 01#
Erinde$6.144.1★989 rev
Plump & Pout Lip Plumping Lipgloss by Beauty Creations (Brattitude)
Generic$9.984.2★93 rev
Newest
by launch date
Laka Spicy Lip Plumper - Maximum Extra Strength (For Experienced Users) | Clear Glass-like High-Shine Lip Gloss | Lip Volumizer Serum Non-Sticky | K-Beauty 0.14oz
Laka$16.69245 rev
Plump & Pout | Plumping Formula Lipgloss Stick - Dream Girl
Generic$12.980 rev
Plump & Pout | Plumping Formula Lipgloss Stick - Platonic
Generic$12.389 rev
Plump & Pout | Plumping Formula Lip Liner - So Flirty
Generic$11.981 rev
Plump & Pout | Plumping Formula Lip Liner - Mind Trapped
Generic$11.944 rev
Trending
90-day click momentumLaka Spicy Lip Plumper - Maximum Extra Strength (For Experienced Users) | Clear Glass-like High-Shine Lip Gloss | Lip Volumizer Serum Non-Sticky | K-Beauty 0.14oz
Laka$16.693.2★
Plump & Pout | Plumping Formula Lip Liner - So Flirty
Generic$11.985.0★
tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size mixed berries
tarte$22.054.4★
Plump & Pout | Plumping Formula Lipgloss Stick - Dream Girl
Generic$12.980.0★
BC PLUMP & POUT GLOSS
Beauty Creations$11.445.0★
What buyers say about beauty creations
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect color - subtle”
“GREAT value for money”
“It goes on smoothly”
“Honestly works pretty well”
“I would say a decent quality with easy application and the color is perfect and shiny”
“very hydrating”
“It gives my lips a really pretty glass-like shine”
“Does what it says”
“I also like that its fragrance-free”
“Stays on really well”
What buyers complain about
“Didnt Work on Me”
“It burns”
“not long lasting”
“Burns”
“Very irritating and burning”
“Waste of Money”
“False advertisement”
“However, as said before its not for those who dont like a little heat”
“How it feels not sticky or anything”
“not even a slight color change”
Top return reasons
Common questions
- Is beauty creations profitable to sell on Amazon United States?
- The niche generates $6K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the beauty creations niche?
- 13 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in beauty creations?
- Top complaints mined from reviews: Functionality-Overall, Sensitivity-Overall, Durability. The return rate is 1.8%.
- When does demand for beauty creations peak?
- Demand peaks in Apr; the busiest month runs 1.6× the quietest.
- What does it cost to enter the beauty creations niche?
- Listings span $5.08–$30.09; the average listing price is $11.95 (sweet spot $15–$100). The average incumbent carries 889 reviews — the moat a new listing must climb.