Beauty Box

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

0.6%

Market size, estimated

$12Ka year

Peak month

December3.8× the quietest month

Top search term

beauty box39K searches a year

Listings sell for $31.65 on average, from $9.52 to $157.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.65 that is $0 to $3K a year per listing.

Average price

$31.65inside the $15 to $100 sweet spot

Price range

$9.52–$157.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #145 within Makeup Sets. It carries 2,916 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#145in Makeup Sets

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,916per listing

Listings tracked

34

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months