Beauty Blender
MaybeShoppers spend an estimated $8.3M a year here. But the average product has 13,250 reviews to catch up to, so Beauty Blender is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $8.3M/yr5.8M searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 58 sellers
Flapen Score
Beauty Blender against its category
The dotted line is the Beauty & Personal Care average. Past it, Beauty Blender is stronger. Inside it, weaker.
Market
The Beauty Blender market on Amazon at a glance
Shoppers on Amazon United States searched for Beauty Blender 5.8M times last year and spent an estimated $8.3M. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 16.4%
- Market size, estimated
- $8.3Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- beauty blender1.9M searches a year
02 · Price
A sale here is worth $8.66.
Listings sell for $8.66 on average, from $3.56 to $29.84. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $8.66 that is $217K to $260K a year per listing.
- Average price
- $8.66under the $15 to $100 sweet spot
- Price range
- $3.56–$29.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $217K–$260K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #20 within Makeup Brushes & Tools. It carries 13,250 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #20in Makeup Brushes & Tools
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 13,250per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Beauty Blender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid Super Soft Wonder Beauty Cosmetic
- Price
- $9.38
- Rating
- 4.8/5
- Reviews
- 22,502
- Age
- 5y ago
Real Techniques Miracle Complexion Sponge For Applying Liquid & Cream Foundation Skin Tint & Concealer Makeup Blending Sponge Natural Finish Latex-Free & Cruelty-Free
- Price
- $4.06
- Rating
- 4.7/5
- Reviews
- 15,771
- Age
- 12y ago
Real Techniques Miracle Complexion Sponge 4 Pack For Applying Liquid & Cream Foundation Skin Tint & Concealer Makeup Blending Sponge Natural Finish Latex-Free & Cruelty-Free
- Price
- $12.03
- Rating
- 4.8/5
- Reviews
- 19,161
- Age
- 10y ago
BEAKEY Makeup Sponge Set 5 Pack Micro Porous Low Absorption Soft Latex Free Foundation Beauty Sponges & Blenders for Powder Cream
- Price
- $6.20
- Rating
- 4.6/5
- Reviews
- 101,219
- Age
- 10y ago
14PCS Makeup Sponge Set Beauty Blender Sponge for Foundation Blending with 3PCS Mini Makeup Sponges & 4PCS Triangle Powder Puff Soft Make Up Sponges for Face Cosmetic Applicator for Powder Liquid
- Price
- $5.23
- Rating
- 4.7/5
- Reviews
- 1,444
- Age
- 1y ago
Trending
estimated 90-day click momentum
7-Pack Makeup Sponges Set Cosmetic Sponge for Foundation & Concealer Latex-Free Reusable Beauty Face Blender Soft Makeup Blenders for Liquid Cream Powder Wet/Dry Application (Multi)
- Price
- $6.64
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 1y ago
Makeup Sponges Triangle Cosmetic Wedges 120 Count for Foundation Blending Nail Art Crafts Painting (White)
- Price
- $9.76
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 12mo ago
e.l.f. Total Sponge Set Multi-use Makeup Sponge Set For Flawless Blending Great For Powder Or Liquid Concealer & Foundation Vegan & Cruelty-Free
- Price
- $14.74
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 3y ago
Beautyblender Original Pink Makeup Sponge | Super-Soft Blending Foam for Foundations Powders and Creams | Reusable & Washable Vegan & Cruelty-Free Streak-Free Finish
- Price
- $18.53
- Rating
- 4.5/5
- Reviews
- 18,572
- Age
- 8y ago
Real Techniques Miracle Complexion Sponge For Applying Liquid & Cream Foundation Skin Tint & Concealer Makeup Blending Sponge Natural Finish Latex-Free & Cruelty-Free
- Price
- $4.06
- Rating
- 4.7/5
- Reviews
- 15,771
- Age
- 12y ago
Newest
by launch date
Beautyblender Original Pink Makeup Sponges | Super-Soft Blending Foam for Foundations Powders & Creams | Reusable & Washable Vegan & Cruelty Free Streak-Free Finish - Pack of 2
- Price
- $29.84
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago
Makeup Sponges Triangle Cosmetic Wedges 120 Count for Foundation Blending Nail Art Crafts Painting (White)
- Price
- $9.76
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 12mo ago
7-Pack Makeup Sponges Set Cosmetic Sponge for Foundation & Concealer Latex-Free Reusable Beauty Face Blender Soft Makeup Blenders for Liquid Cream Powder Wet/Dry Application (Multi)
- Price
- $6.64
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 1y ago
Fauxomor 108 Pcs New Makeup Sponges Wedges for Face Foundation Latex-Free Triangle Cosmetic Make Up Sponge for Flawless Application and Blending Beauty Blender for All Skin Types with Two Pouches
- Price
- $7.77
- Rating
- 4.4/5
- Reviews
- 686
- Age
- 1y ago
Real Perfection Makeup Sponge Set Blender Sponges Latex-Free Beauty Makeup Sponges 7 pcs with 1 Travel Container Case for Blending Foundation Liquid Cream and Powder (Beige)
- Price
- $7.11
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
58
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
29%
- Real Techniques25%
- AOA STUDIO14%
- BEAKEY11%
- Kolavia7%
- Foonbe7%
- BS-MALL6%
Demand
Beauty Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top Beauty Blender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beauty blender1.9M/yr
- makeup sponge1.5M/yr
- makeup sponges381K/yr
- makeup sponges for foundation275K/yr
- make up sponges201K/yr
- real techniques sponge160K/yr
- beauty blender sponge251K/yr
- make up sponges for foundation127K/yr
- esponjas para maquillaje140K/yr
- foundation sponge129K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty Blender
We read the reviews and the return reasons for every product selling here.
“TOO SMALL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty Blender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data