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Beauty Blender

Maybe

Shoppers spend an estimated $8.3M a year here. But the average product has 13,250 reviews to catch up to, so Beauty Blender is a Maybe.

Flapen Score
60
60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$8.3M/yr5.8M searches / yr
90-day growth
-4.4%search demand this quarter
Competition
53%top-5 click share · 19 brands · 58 sellers

Flapen Score

Beauty Blender against its category

The dotted line is the Beauty & Personal Care average. Past it, Beauty Blender is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Beauty Blender market on Amazon at a glance

Shoppers on Amazon United States searched for Beauty Blender 5.8M times last year and spent an estimated $8.3M. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
16.4%
Market size, estimated
$8.3Ma year
Peak month
December1.4× the quietest month
Top search term
beauty blender1.9M searches a year

02 · Price

A sale here is worth $8.66.

Listings sell for $8.66 on average, from $3.56 to $29.84. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $8.66 that is $217K to $260K a year per listing.

Average price
$8.66under the $15 to $100 sweet spot
Price range
$3.56–$29.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
25,000–30,000
Revenue per listing a year
$217K–$260K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #20 within Makeup Brushes & Tools. It carries 13,250 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#20in Makeup Brushes & Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
13,250per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Beauty Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

58

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

  • Brand 125%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Beauty Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Beauty Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty blender1.9M/yr
  • makeup sponge1.5M/yr
  • makeup sponges381K/yr
  • makeup sponges for foundation275K/yr
  • make up sponges201K/yr
  • real techniques sponge160K/yr
  • beauty blender sponge251K/yr
  • make up sponges for foundation127K/yr
  • esponjas para maquillaje140K/yr
  • foundation sponge129K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty Blender

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
16%of negative reviews mention “Size-Overall”
0.4%of orders come back
“TOO SMALL”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

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FAQ

Common Beauty Blender questions

Answered from the same tracked data.