Beard Wax

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

9.8%

Market size, estimated

$233Ka year

Peak month

November1.8× the quietest month

Top search term

beard wax114K searches a year

Listings sell for $12.80 on average, from $5.68 to $19.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.80 that is $10K to $13K a year per listing.

Average price

$12.80under the $15 to $100 sweet spot

Price range

$5.68–$19.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #98 within Men's. It carries 4,913 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#98in Men's

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,913per listing

Listings tracked

12

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

90 months