Beard Wax
FailThe top 5 products take 83% of clicks, so Beard Wax is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $233K/yr186K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 83%top-5 click share · 10 brands · 36 sellers
Flapen Score
Beard Wax against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Wax is stronger. Inside it, weaker.
Market
The Beard Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Wax 186K times last year and spent an estimated $233K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $233Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- beard wax114K searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $5.68 to $19.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.80 that is $10K to $13K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $5.68–$19.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #98 within Men's. It carries 4,913 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #98in Men's
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 4,913per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Beard Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
36
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
8%
- Brand 142%
- Brand 221%
- Brand 317%
- Brand 47%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 8%)
Demand
Beard Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Beard Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard wax114K/yr
- beard wax for men35K/yr
- beard wax strong hold11K/yr
- honest amish beard wax8K/yr
- beard wax for men strong hold4K/yr
- strong hold beard wax3K/yr
- cera para barba3K/yr
- cera para barba de hombre5K/yr
- amish beard wax2K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Wax
We read the reviews and the return reasons for every product selling here.
“The smell is unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Wax questions
Answered from the same tracked data.