Beard Trimmer for Men

Shoppers searched for this 14.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.5M a year.

Searches, last 12 months

14.5M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

5.7%

Market size, estimated

$32.5Ma year

Peak month

December1.7× the quietest month

Top search term

beard trimmer for men4.8M searches a year

Listings sell for $39.57 on average, from $9.26 to $96.37. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $39.57 that is $594K to $791K a year per listing.

Average price

$39.57inside the $15 to $100 sweet spot

Price range

$9.26–$96.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

$594K–$791K

Returns

1.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #24 within Hair Cutting Tools. It carries 28,622 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#24in Hair Cutting Tools

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

28,622per listing

Listings tracked

36

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

40 months