Beard Straightener for Men
MaybeProducts sell for $36.26 on average, inside the sweet spot. But demand is soft, at -28.9% this quarter, so Beard Straightener for Men is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $1.9M/yr1.0M searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 27 sellers
Flapen Score
Beard Straightener for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Straightener for Men is stronger. Inside it, weaker.
Market
The Beard Straightener for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Straightener for Men 1.0M times last year and spent an estimated $1.9M. The top 5 brands take 75% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $1.9Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- beard straightener for men479K searches a year
02 · Price
A sale here is worth $36.26.
Listings sell for $36.26 on average, from $16.34 to $107.42. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $36.26 that is $91K to $109K a year per listing.
- Average price
- $36.26inside the $15 to $100 sweet spot
- Price range
- $16.34–$107.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $91K–$109K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Men's. It carries 3,904 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Men's
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 3,904per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Beard Straightener for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
27
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
18%
- Brand 124%
- Brand 220%
- Brand 316%
- Brand 48%
- Brand 57%
- Brand 67%
- Open — no brand owns it (9 brands, 18%)
Demand
Beard Straightener for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Beard Straightener for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard straightener for men479K/yr
- beard straightener179K/yr
- heated beard brush for men46K/yr
- heated beard brush26K/yr
- beard straightener for men cordless22K/yr
- cordless beard straightener24K/yr
- beard hot combs for men22K/yr
- cordless beard straightener for men21K/yr
- heated beard comb23K/yr
- hot comb for beard18K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Straightener for Men
We read the reviews and the return reasons for every product selling here.
“Burned out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Straightener for Men questions
Answered from the same tracked data.









