Beard Spray

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

11.0%

Market size, estimated

$131Ka year

Peak month

June3.3× the quietest month

Top search term

scotch porter beard oil33K searches a year

Listings sell for $15.85 on average, from $9.50 to $29.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.85 that is $2K to $4K a year per listing.

Average price

$15.85inside the $15 to $100 sweet spot

Price range

$9.50–$29.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #220 within Men's. It carries 1,300 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#220in Men's

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,300per listing

Listings tracked

21

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months