Beard Softener for Men

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $697K a year.

Searches, last 12 months

508K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

8.4%

Market size, estimated

$697Ka year

Peak month

November1.5× the quietest month

Top search term

beard softener for men85K searches a year

Listings sell for $16.40 on average, from $8.79 to $75.14. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $16.40 that is $33K to $41K a year per listing.

Average price

$16.40inside the $15 to $100 sweet spot

Price range

$8.79–$75.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$33K–$41K

Returns

0.5%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #219 within Men's. It carries 2,029 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

96%

Out of stock, average day

3.2%

Average rank

#219in Men's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,029per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

73 months