Beard Soap

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

11.2%

Market size, estimated

$75Ka year

Peak month

December1.8× the quietest month

Top search term

beard soap28K searches a year

Listings sell for $11.69 on average, from $8.34 to $18.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.69 that is $3K to $6K a year per listing.

Average price

$11.69under the $15 to $100 sweet spot

Price range

$8.34–$18.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,039 within Men's. It carries 4,009 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#1,039in Men's

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,009per listing

Listings tracked

12

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months