Beard Shampoo and Conditioner

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

454K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

11.3%

Market size, estimated

$1.0Ma year

Peak month

December2.7× the quietest month

Top search term

beard wash and conditioner186K searches a year

Listings sell for $20.19 on average, from $8.45 to $39.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $20.19 that is $25K to $30K a year per listing.

Average price

$20.19inside the $15 to $100 sweet spot

Price range

$8.45–$39.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$25K–$30K

Returns

0.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #262 within Men's. It carries 2,459 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#262in Men's

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,459per listing

Listings tracked

26

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months