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Beard Scrubber

Fail

Shoppers spend an estimated $75K a year here, so Beard Scrubber is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$75K/yr61K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
73%top-5 click share · 14 brands · 22 sellers

Flapen Score

Beard Scrubber against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Scrubber is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Scrubber 61K times last year and spent an estimated $75K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
10.9%
Market size, estimated
$75Ka year
Peak month
December2.7× the quietest month
Top search term
beard scrubber31K searches a year

02 · Price

A sale here is worth $11.23.

Listings sell for $11.23 on average, from $5.00 to $21.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.23 that is $3K to $6K a year per listing.

Average price
$11.23under the $15 to $100 sweet spot
Price range
$5.00–$21.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #552 within Men's. It carries 10,803 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#552in Men's
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
10,803per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Beard Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • Brand 125%
  • Brand 224%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Beard Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Beard Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard scrubber31K/yr
  • beard exfoliator brush5K/yr
  • exfoliating beard brush3K/yr
  • beard scrubber for men9K/yr
  • silicone beard scrubber3K/yr
  • beard exfoliating brush4K/yr
  • beard wash brush3K/yr
  • beard scrub brush2K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Scrubber

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.7%of orders come back
“it is a large brush”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beard Scrubber questions

Answered from the same tracked data.