Beard Relaxer
FailThe top 5 products take 85% of clicks, so Beard Relaxer is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $66K/yr34K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 50 sellers
Flapen Score
Beard Relaxer against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Relaxer is stronger. Inside it, weaker.
Market
The Beard Relaxer market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Relaxer 34K times last year and spent an estimated $66K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $66Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- beard detangler12K searches a year
02 · Price
A sale here is worth $11.47.
Listings sell for $11.47 on average, from $4.91 to $20.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.47 that is $3K to $6K a year per listing.
- Average price
- $11.47under the $15 to $100 sweet spot
- Price range
- $4.91–$20.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #152 within Hair Brushes. It carries 2,829 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 3.0%
- Average rank
- #152in Hair Brushes
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,829per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Beard Relaxer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SheaMoisture Men Full Beard Detangler and Conditioner with Maracuja Oil & Shea Butter - Rich Moisturizing Cream to Soften and Detangle Pack of 2-4 Oz Ea
- Price
- $20.59
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4y ago

Wet Brush Detangling Hair Brush for Men Black Stimulates Scalp & Beard for Fuller Stronger Hair Intelliflex Detangler Help Bristles Promote Growth & Protect from Breakage Pain-Free
- Price
- $8.96
- Rating
- 4.6/5
- Reviews
- 7,116
- Age
- 8y ago

Wet Brush Shine Enhancer Hair Brush with IntelliFlex Bristles Short Hair & Palm Beard Detangler for Men Detangling Boar Bristles Soft & Shiny Strands For Easy Styling Black
- Price
- $9.58
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago

The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago

Blackwood For Men Hair & Beard Hydrator Spray - Natural Leave-In Conditioner - Moisturizes Texturizes Shapes & Detangles - Ideal for Beard Growth & Care - Vegan Mens Grooming Essential (4 oz)
- Price
- $9.63
- Rating
- 4.1/5
- Reviews
- 1,267
- Age
- 2y ago
Trending
estimated 90-day click momentum
Cremo Cedar Forest Beard & Scruff Softener Softens and Conditions Coarse Facial Hair of all Lengths in Just 30 Seconds 6 Fluid Ounce
- Price
- $11.89
- Rating
- 4.4/5
- Reviews
- 4,186
- Age
- 8y ago

Cantu Coil Calm Detangler with Shea Butter for Natural Hair 8 fl oz
- Price
- $4.91
- Rating
- 4.5/5
- Reviews
- 5,552
- Age
- 11y ago

SheaMoisture Men Full Beard Detangler and Conditioner with Maracuja Oil & Shea Butter - Rich Moisturizing Cream to Soften and Detangle Pack of 2-4 Oz Ea
- Price
- $20.59
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4y ago

The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago

Magnanimous Detangler Brush (Big Beard Detangler Brush)
- Price
- $19.95
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4y ago
Newest
by launch date
The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago

Wet Brush Shine Enhancer Hair Brush with IntelliFlex Bristles Short Hair & Palm Beard Detangler for Men Detangling Boar Bristles Soft & Shiny Strands For Easy Styling Black
- Price
- $9.58
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago

Blackwood For Men Hair & Beard Hydrator Spray - Natural Leave-In Conditioner - Moisturizes Texturizes Shapes & Detangles - Ideal for Beard Growth & Care - Vegan Mens Grooming Essential (4 oz)
- Price
- $9.63
- Rating
- 4.1/5
- Reviews
- 1,267
- Age
- 2y ago

Magnanimous Detangler Brush (Big Beard Detangler Brush)
- Price
- $19.95
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 4y ago

SheaMoisture Men Full Beard Detangler and Conditioner with Maracuja Oil & Shea Butter - Rich Moisturizing Cream to Soften and Detangle Pack of 2-4 Oz Ea
- Price
- $20.59
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
50
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
3%
- Shea Moisture46%
- Wet Brush32%
- The Shop Uninterrupted”6%
- Blackwood For Men6%
- Cantu4%
- Magnanimous Beard & Body Products4%
- Open — no brand owns it (1 brand, 3%)
Demand
Beard Relaxer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Beard Relaxer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beard detangler12K/yr
- shea moisture beard detangler6K/yr
- shea moisture beard conditioner4K/yr
- beard detangler for men11K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Relaxer
We read the reviews and the return reasons for every product selling here.
“Smells Weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Relaxer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









