Beard Razor

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

6.0%

Market size, estimated

$101Ka year

Peak month

December2.1× the quietest month

Top search term

beard razor43K searches a year

Listings sell for $21.87 on average, from $4.78 to $83.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.87 that is $2K to $5K a year per listing.

Average price

$21.87inside the $15 to $100 sweet spot

Price range

$4.78–$83.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #9 within Men's. It carries 9,203 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#9in Men's

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

9,203per listing

Listings tracked

23

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months