Beard Pomade
FailThe top 5 brands take 100% of clicks, so Beard Pomade is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $201K/yr119K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 27 sellers
Flapen Score
Beard Pomade against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Pomade is stronger. Inside it, weaker.
Market
The Beard Pomade market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Pomade 119K times last year and spent an estimated $201K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $201Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- beard balm for black men33K searches a year
02 · Price
A sale here is worth $17.14.
Listings sell for $17.14 on average, from $9.65 to $37.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $17.14 that is $13K to $17K a year per listing.
- Average price
- $17.14inside the $15 to $100 sweet spot
- Price range
- $9.65–$37.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #551 within Men's. It carries 600 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 3.9%
- Average rank
- #551in Men's
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 600per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Beard Pomade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 151%
- Brand 224%
- Brand 313%
- Brand 49%
- Brand 53%
Demand
Beard Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Search terms
Top Beard Pomade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard balm for black men33K/yr
- uncle jimmy beard products22K/yr
- bevel pomade9K/yr
- biotin beard balm9K/yr
- beard growth balm8K/yr
- uncle jimmy5K/yr
- beard growth cream5K/yr
- best beard balm for black men4K/yr
- biotin beard growth balm3K/yr
- uncle jimmy leave in conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Pomade
We read the reviews and the return reasons for every product selling here.
“It doesn't have strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Pomade questions
Answered from the same tracked data.