Beard Pomade

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

9.8%

Market size, estimated

$201Ka year

Peak month

July1.6× the quietest month

Top search term

beard balm for black men33K searches a year

Listings sell for $17.14 on average, from $9.65 to $37.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $17.14 that is $13K to $17K a year per listing.

Average price

$17.14inside the $15 to $100 sweet spot

Price range

$9.65–$37.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

0.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #551 within Men's. It carries 600 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

75%

Out of stock, average day

3.9%

Average rank

#551in Men's

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

600per listing

Listings tracked

8

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months