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Beard Ornaments for Men

Fail

Shoppers spend an estimated $27K a year here, so Beard Ornaments for Men is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$27K/yr72K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
62%top-5 click share · 10 brands · 12 sellers

Flapen Score

Beard Ornaments for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Ornaments for Men is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Ornaments for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Ornaments for Men 72K times last year and spent an estimated $27K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.5%
Market size, estimated
$27Ka year
Peak month
December79.2× the quietest month
Top search term
beard ornaments19K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $5.89 to $18.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.92 that is $3K to $5K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$5.89–$18.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #3,873 within Clips & Barrettes. It carries 993 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#3,873in Clips & Barrettes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
993per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Beard Ornaments for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Brand 136%
  • Brand 231%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Beard Ornaments for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 79.2×

Search terms

Top Beard Ornaments for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard ornaments19K/yr
  • beard decorations for men5K/yr
  • beard ornaments for men20K/yr
  • beard lights7K/yr
  • beardaments3K/yr
  • beard lights for men4K/yr
  • beard christmas lights4K/yr
  • beard christmas ornaments4K/yr
  • christmas beard decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Ornaments for Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beard Ornaments for Men questions

Answered from the same tracked data.