Beard Oil and Balm

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-30.2%

Conversion, latest week

7.8%

Market size, estimated

$91Ka year

Peak month

December6.3× the quietest month

Top search term

beard oil and balm40K searches a year

Listings sell for $18.77 on average, from $9.52 to $36.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.77 that is $5K to $9K a year per listing.

Average price

$18.77inside the $15 to $100 sweet spot

Price range

$9.52–$36.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Men's. It carries 12,732 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#101in Men's

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

12,732per listing

Listings tracked

21

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months