beard oil and balm
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Price range
Great$9.52–$36.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 62K searches
Review moat
Bad12,731.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, beard oil and balm is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
beard oil and balm market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $75K–$94K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
24
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
14%
- Viking Revolution38%
- Every Man Jack18%
- GROW ALPHA BEARD9%
- GoldWorld9%
- MALE GOD6%
- AMSKY5%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×
Top beard oil and balm search terms
- beard oil and balm40K/yr
- beard balm and oil12K/yr
- beard oil and balm kit4K/yr
- beard oil and butter3K/yr
- beard balm and oil for men3K/yr
Top beard oil and balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viking Revolution Sandalwood Beard Balm for Men (2oz) and Sandalwood Beard Oil (1 fl oz) Bundle - With Argan and Jojoba Oils - Soften and Moisturize - Stocking Stuffers for Men
Viking Revolution$16.494.6★312 rev
Beard Brush Beard Comb Beard Oil & Beard Balm Grooming Kit for Mens Care Travel Facial Hair Set for Growth Styling Shine & Softness Great Gifts for Him Fathers Day Dad Gifts
GROW ALPHA BEARD$12.834.5★22,429 rev
Beard Kit Beard Grooming Kit w/Beard Oil Balm Brush Comb Scissor e-Book Christmas Stocking Stuffers Gifts Ideas for Men Him Dad Boyfriend Husband Mens
GoldWorld$10.614.6★6,996 rev
Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
Every Man Jack$35.754.8★2,256 rev
Viking Revolution Ultimate Beard Care Collection - Gifts for Men Includes Oil Balm Brush Comb and Pen - Beard Kit for Men with Sandalwood Spiced Vanilla Coffee Whiskey Sweet Tobacco
Viking Revolution$36.754.7★99 rev
Newest
by launch date
AMSKY Mens Beard Kit with Biotin-Infused Beard Oil and Balm
AMSKY$15.0625 rev
Every Man Jack Mens Beard Oil - Vanilla + Cedar Fragrance - Deeply Moisturizes and Softens Your Beard and Adds a Natural Shine - Naturally Derived with Shea Butter and Argan Oil - 1 fl oz
Every Man Jack$9.524,882 rev
Viking Revolution Ultimate Beard Care Collection - Gifts for Men Includes Oil Balm Brush Comb and Pen - Beard Kit for Men with Sandalwood Spiced Vanilla Coffee Whiskey Sweet Tobacco
Viking Revolution$36.7599 rev
The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz
The Beard Club$12.92868 rev
Every Man Jack Beard Oil & Scruff Softening Butter Bundle - Vanilla + Cedar Scent - Rejuvenates Hydrates & Styles Dry Beards - Naturally Derived with Cocoa Butter and Shea Butter
Every Man Jack$18.62767 rev
Trending
90-day click momentumEvery Man Jack Mens Beard Oil - Vanilla + Cedar Fragrance - Deeply Moisturizes and Softens Your Beard and Adds a Natural Shine - Naturally Derived with Shea Butter and Argan Oil - 1 fl oz
Every Man Jack$9.524.6★
AMSKY Mens Beard Kit with Biotin-Infused Beard Oil and Balm
AMSKY$15.064.3★
Viking Revolution Ultimate Beard Care Collection - Gifts for Men Includes Oil Balm Brush Comb and Pen - Beard Kit for Men with Sandalwood Spiced Vanilla Coffee Whiskey Sweet Tobacco
Viking Revolution$36.754.7★
Beard Kit Beard Grooming Kit w/Beard Oil Balm Brush Comb Scissor e-Book Christmas Stocking Stuffers Gifts Ideas for Men Him Dad Boyfriend Husband Mens
GoldWorld$10.614.6★
MALE GOD Beard Kit Beard Growth Kit w/Natural Ingredients Beard Oil & Balm & Comb Beard Growth Oil w/4X Thickening Biotin Fathers Day | Chrismtas | Birthday Gifts for Men Him Husband Boyfriend Dad
MALE GOD$15.504.5★
What buyers say about beard oil and balm
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“Great product to”
“Perfect Christmas gift”
“Great deal”
“is also super soft”
“Helps it grow in amazingly”
“It works as it should”
“looks good to moisturize”
“it makes your beard feel nice and soft and much easier to shape/comb”
“it works well”
What buyers complain about
“Weird Smell”
“no progress in results”
“Its a big to much for my liking”
“A bit over priced”
“eye-dropper quality has become problematic”
“Oily beard”
“Even then it wasn't easy”
“dry”
“Roller broke after 2nd use”
“Do not use if you are allergic to basically anything”
Top return reasons
Common questions
- Is beard oil and balm profitable to sell on Amazon United States?
- The niche generates $91K/yr across 21 tracked products. 90-day search growth is -30.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the beard oil and balm niche?
- 12 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in beard oil and balm?
- Top complaints mined from reviews: Smell, Functionality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for beard oil and balm peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the beard oil and balm niche?
- Listings span $9.52–$36.75; the average listing price is $18.77 (sweet spot $15–$100). The average incumbent carries 12,732 reviews — the moat a new listing must climb.