Beard Lotion

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

7.0%

Market size, estimated

$89Ka year

Peak month

December1.6× the quietest month

Top search term

sandalwood lotion26K searches a year

Listings sell for $16.23 on average, from $6.70 to $49.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.23 that is $4K to $8K a year per listing.

Average price

$16.23inside the $15 to $100 sweet spot

Price range

$6.70–$49.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #271 within Body Butters. It carries 3,233 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#271in Body Butters

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,233per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months