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Beard Kit for Black Men

Fail

The top 5 brands take 95% of clicks, so Beard Kit for Black Men is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$317K/yr253K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
81%top-5 click share · 7 brands · 21 sellers

Flapen Score

Beard Kit for Black Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Kit for Black Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Kit for Black Men market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Kit for Black Men 253K times last year and spent an estimated $317K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jun–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
4.8%
Market size, estimated
$317Ka year
Peak month
December4.4× the quietest month
Top search term
respected roots beard kit for black men120K searches a year

02 · Price

A sale here is worth $26.39.

Listings sell for $26.39 on average, from $8.97 to $68.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.39 that is $7K to $13K a year per listing.

Average price
$26.39inside the $15 to $100 sweet spot
Price range
$8.97–$68.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #133 within Men's. It carries 6,631 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#133in Men's
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
6,631per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Beard Kit for Black Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 168%
  • Brand 217%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Beard Kit for Black Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Beard Kit for Black Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • respected roots beard kit for black men120K/yr
  • respected roots60K/yr
  • bask and lather beard kit25K/yr
  • respected roots beard kit18K/yr
  • bask and lather beard6K/yr
  • bevel beard kit6K/yr
  • bask and lather beard products3K/yr
  • bask and lather beard oil5K/yr
  • bevel beard5K/yr
  • respected roots beard5K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Kit for Black Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
9%of negative reviews mention “Smell”
0.6%of orders come back
“Moldy smell”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beard Kit for Black Men questions

Answered from the same tracked data.