Beard Kit for Black Men
FailThe top 5 brands take 95% of clicks, so Beard Kit for Black Men is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $317K/yr253K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 21 sellers
Flapen Score
Beard Kit for Black Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Kit for Black Men is stronger. Inside it, weaker.
Market
The Beard Kit for Black Men market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Kit for Black Men 253K times last year and spent an estimated $317K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jun–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $317Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- respected roots beard kit for black men120K searches a year
02 · Price
A sale here is worth $26.39.
Listings sell for $26.39 on average, from $8.97 to $68.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.39 that is $7K to $13K a year per listing.
- Average price
- $26.39inside the $15 to $100 sweet spot
- Price range
- $8.97–$68.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #133 within Men's. It carries 6,631 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #133in Men's
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 6,631per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Beard Kit for Black Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bask & Lather Co. Healthy Mens Hair & Beard Care Kit Hair Growth Routine Set with Beard Oil Shampoo Conditioner & Scalp Moisture System for All Hair & Beard Types
- Price
- $68.56
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

BASK & LATHER Stimulating Hair & Beard Balm Leave-in Conditioner With Essential Oils Mango & Shea Butter Supports Itchy or Dry Scalp for All Types Strengthens & Shines Beards 4 fl oz
- Price
- $15.42
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 2y ago

Bask & Lather Beard Magic Growth Oil for Men Helps Stimulate Hair Growth and Softness Natural Oil For Bald Spots and Patchy or Thin Facial Hair Supports a Thicker Fuller Beard 1 fl oz
- Price
- $14.08
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 2y ago

BASK & LATHER Beard Growth Oil Frizz Free Hair Oil for Men Beard Care with Vitamins & Natural Ingredients to Hydrate Smooth & Soften for Shiny Thicker Fuller Beard Hair and Texture 4 fl oz.
- Price
- $20.48
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 2y ago
Trending
estimated 90-day click momentum
Baggy Cargo Pants Pine BARK S
- Price
- $31.37
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago

SFC Natural King Pro-Growth Hair & Beard Oil with Jamaican Black Castor Oil 7.1 oz.
- Price
- $8.97
- Rating
- 4.5/5
- Reviews
- 1,140
- Age
- 4y ago

BASK & LATHER Stimulating Hair & Beard Balm Leave-in Conditioner With Essential Oils Mango & Shea Butter Supports Itchy or Dry Scalp for All Types Strengthens & Shines Beards 4 fl oz
- Price
- $15.42
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 2y ago

Bask & Lather Co. Healthy Mens Hair & Beard Care Kit Hair Growth Routine Set with Beard Oil Shampoo Conditioner & Scalp Moisture System for All Hair & Beard Types
- Price
- $68.56
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps
- Price
- $28.31
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 5y ago
Newest
by launch date
Baggy Cargo Pants Pine BARK S
- Price
- $31.37
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago

Bask & Lather Co. Healthy Mens Hair & Beard Care Kit Hair Growth Routine Set with Beard Oil Shampoo Conditioner & Scalp Moisture System for All Hair & Beard Types
- Price
- $68.56
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

BASK & LATHER Beard Magic Growth Oil for Men Helps Stimulate Hair Growth and Softness Natural Beard Oil For Bald Spots and Patchy or Thin Beards Supports a Thicker Fuller Beard 1 fl oz 2PK
- Price
- $31.27
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 1y ago

The Beard Club Premium Beard Kit for Men - Grooming & Care Kit - Cedar & Sandalwood Oil Sandalwood Balm Shampoo Brush Comb Trimming Scissors Straight Edge Razor - Gift Set
- Price
- $37.13
- Rating
- 4.4/5
- Reviews
- 1,410
- Age
- 1y ago

BASK & LATHER Stimulating Hair & Beard Balm Leave-in Conditioner With Essential Oils Mango & Shea Butter Supports Itchy or Dry Scalp for All Types Strengthens & Shines Beards 4 fl oz
- Price
- $15.42
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
21
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
2%
- BASK & LATHER68%
- Bevel17%
- AEROPOSTALE4%
- XIKEZAN3%
- MALE GOD3%
- The Beard Club3%
- Open — no brand owns it (1 brand, 2%)
Demand
Beard Kit for Black Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Beard Kit for Black Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- respected roots beard kit for black men120K/yr
- respected roots60K/yr
- bask and lather beard kit25K/yr
- respected roots beard kit18K/yr
- bask and lather beard6K/yr
- bevel beard kit6K/yr
- bask and lather beard products3K/yr
- bask and lather beard oil5K/yr
- bevel beard5K/yr
- respected roots beard5K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Kit for Black Men
We read the reviews and the return reasons for every product selling here.
“Moldy smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Kit for Black Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









