Beard Kit
MaybeShoppers spend an estimated $2.9M a year here. But demand is soft, at -23.2% this quarter, so Beard Kit is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $2.9M/yr3.2M searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 42 sellers
Flapen Score
Beard Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Kit is stronger. Inside it, weaker.
Market
The Beard Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Kit 3.2M times last year and spent an estimated $2.9M. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $2.9Ma year
- Peak month
- December5.4× the quietest month
- Top search term
- beard kit662K searches a year
02 · Price
A sale here is worth $25.23.
Listings sell for $25.23 on average, from $8.63 to $61.09. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $25.23 that is $151K to $202K a year per listing.
- Average price
- $25.23inside the $15 to $100 sweet spot
- Price range
- $8.63–$61.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $151K–$202K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Men's. It carries 10,973 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Men's
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 10,973per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Beard Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
42
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
12%
- Brand 128%
- Brand 216%
- Brand 313%
- Brand 413%
- Brand 510%
- Brand 68%
- Open — no brand owns it (9 brands, 12%)
Demand
Beard Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Beard Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard kit662K/yr
- barba221K/yr
- beard324K/yr
- beard kit for men296K/yr
- beard care226K/yr
- beard care kit for men260K/yr
- beard grooming kit for men161K/yr
- beard care kit110K/yr
- beard grooming kit97K/yr
- beard kit for black men69K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Kit
We read the reviews and the return reasons for every product selling here.
“Broke after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Kit questions
Answered from the same tracked data.









