Beard Kit
MaybeShoppers spend an estimated $2.9M a year here. But demand is soft, at -23.2% this quarter, so Beard Kit is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $2.9M/yr3.2M searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 42 sellers
Flapen Score
Beard Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Kit is stronger. Inside it, weaker.
Market
The Beard Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Kit 3.2M times last year and spent an estimated $2.9M. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $2.9Ma year
- Peak month
- December5.4× the quietest month
- Top search term
- beard kit662K searches a year
02 · Price
A sale here is worth $25.23.
Listings sell for $25.23 on average, from $8.63 to $61.09. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $25.23 that is $151K to $202K a year per listing.
- Average price
- $25.23inside the $15 to $100 sweet spot
- Price range
- $8.63–$61.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $151K–$202K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Men's. It carries 10,973 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Men's
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 10,973per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Beard Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Every Man Jack Beard Essentials Gift Set for Men Complete Routine with 5 Full-Size Essentials Sandalwood Scent - Beard & Face Wash Lotion Oil Butter & Comb
- Price
- $35.75
- Rating
- 4.8/5
- Reviews
- 2,256
- Age
- 3y ago

Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

Isner Mile Dad Gifts Fathers Day Husband: from Wife Daughter Beard Grooming Kit for Men with Beard Oil Balm Wash Brush Comb & Straight Razor Stocking Stuffers Birthday Gifts for Men Him Boyfriend
- Price
- $20.80
- Rating
- 4.6/5
- Reviews
- 24,775
- Age
- 8y ago

XIKEZAN Beard Kit Gifts for Men Grooming/Care-Soften Soothe Beard GoodScent
- Price
- $17.31
- Rating
- 4.7/5
- Reviews
- 60,093
- Age
- 8y ago

The Beard Club Enhanced Beard Growth Kit - Derma Roller Beard Growth Oil (2PK) Sandalwood Beard Balm Comb - Gift Set
- Price
- $28.95
- Rating
- 4.2/5
- Reviews
- 2,592
- Age
- 1y ago
Trending
estimated 90-day click momentum
The Beard Club Advanced Beard Growth Kit - Derma Roller Growth Oil Vitamins and Vitamin Spray Shampoo and Boar Bristle Brush - Gift Set - Cedar
- Price
- $61.09
- Rating
- 4.1/5
- Reviews
- 3,339
- Age
- 2y ago

MALE GOD Beard Kit Beard Growth Kit w/Natural Ingredients Beard Oil & Balm & Comb Beard Growth Oil w/4X Thickening Biotin Fathers Day | Chrismtas | Birthday Gifts for Men Him Husband Boyfriend Dad
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 14,497
- Age
- 4y ago

Viking Revolution Ultimate Beard Care Collection - Gifts for Men Includes Oil Balm Brush Comb and Pen - Beard Kit for Men with Sandalwood Spiced Vanilla Coffee Whiskey Sweet Tobacco
- Price
- $36.75
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

Bevel Mens Beard Grooming Kit - Includes Beard Conditioner Hair Nourishing Pomade and Beard Oil to Soften Hydrate and Strengthen Beard and Reduce Skin Irritation and Redness
- Price
- $28.23
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

The Beard Club Enhanced Beard Growth Kit - Derma Roller Beard Growth Oil (2PK) Sandalwood Beard Balm Comb - Gift Set
- Price
- $28.95
- Rating
- 4.2/5
- Reviews
- 2,592
- Age
- 1y ago
Newest
by launch date
Viking Revolution Ultimate Beard Care Collection - Gifts for Men Includes Oil Balm Brush Comb and Pen - Beard Kit for Men with Sandalwood Spiced Vanilla Coffee Whiskey Sweet Tobacco
- Price
- $36.75
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

The Beard Club Signature Beard Growth Kit - Derma Roller Beard Growth Oil Beard Growth Vitamins Vitamin Spray & Beard Brush - Gift Set
- Price
- $44.58
- Rating
- 4.2/5
- Reviews
- 2,592
- Age
- 1y ago

Every Man Jack Beard Care Gift Set for Men Complete Grooming Kit with Beard Oil Balm Brush Dual-Sided Comb Trimming Scissors & Mustache Comb - Sandalwood Scent
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 1y ago

The Beard Club Premium Beard Kit for Men - Grooming & Care Kit - Cedar & Sandalwood Oil Sandalwood Balm Shampoo Brush Comb Trimming Scissors Straight Edge Razor - Gift Set
- Price
- $37.13
- Rating
- 4.4/5
- Reviews
- 1,410
- Age
- 1y ago

The Beard Club Enhanced Beard Growth Kit - Derma Roller Beard Growth Oil (2PK) Sandalwood Beard Balm Comb - Gift Set
- Price
- $28.95
- Rating
- 4.2/5
- Reviews
- 2,592
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
42
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 94%
Open market
12%
- Every Man Jack28%
- Viking Revolution16%
- Comfy Mate13%
- The Beard Club13%
- XIKEZAN10%
- MALE GOD8%
- Open — no brand owns it (9 brands, 12%)
Demand
Beard Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Beard Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beard kit662K/yr
- barba221K/yr
- beard324K/yr
- beard kit for men296K/yr
- beard care226K/yr
- beard care kit for men260K/yr
- beard grooming kit for men161K/yr
- beard care kit110K/yr
- beard grooming kit97K/yr
- beard kit for black men69K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Kit
We read the reviews and the return reasons for every product selling here.
“Broke after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









