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Beard Growth Oil

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -23.2% this quarter, so Beard Growth Oil is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$402K/yr350K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
63%top-5 click share · 14 brands · 48 sellers

Flapen Score

Beard Growth Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Growth Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Growth Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Growth Oil 350K times last year and spent an estimated $402K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
6.6%
Market size, estimated
$402Ka year
Peak month
December1.6× the quietest month
Top search term
beard growth oil189K searches a year

02 · Price

A sale here is worth $17.47.

Listings sell for $17.47 on average, from $6.19 to $28.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $17.47 that is $26K to $35K a year per listing.

Average price
$17.47inside the $15 to $100 sweet spot
Price range
$6.19–$28.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$35K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Men's. It carries 4,150 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Men's
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
4,150per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Beard Growth Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

48

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Brand 142%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (8 brands, 17%)

Demand

Beard Growth Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Beard Growth Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard growth oil189K/yr
  • beard oil for men growth103K/yr
  • beard growth oil for men15K/yr
  • mustache growth oil9K/yr
  • beard oil growth8K/yr
  • aceite para crecer la barba5K/yr
  • beard oil for growth5K/yr
  • bread oil men hair growth2K/yr
  • bread growth oil5K/yr
  • oil for beard growth2K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Growth Oil

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.5%of orders come back
“Funky smell,”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beard Growth Oil questions

Answered from the same tracked data.