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Beard Growth Kit

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 98% of clicks, so Beard Growth Kit is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$2.3M/yr1.3M searches / yr
90-day growth
-30.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 12 sellers

Flapen Score

Beard Growth Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Growth Kit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Growth Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Growth Kit 1.3M times last year and spent an estimated $2.3M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
6.6%
Market size, estimated
$2.3Ma year
Peak month
December3.0× the quietest month
Top search term
beard growth kit812K searches a year

02 · Price

A sale here is worth $27.92.

Listings sell for $27.92 on average, from $11.46 to $61.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $27.92 that is $112K to $140K a year per listing.

Average price
$27.92inside the $15 to $100 sweet spot
Price range
$11.46–$61.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$112K–$140K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #75 within Men's. It carries 2,885 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#75in Men's
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,885per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Beard Growth Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 224%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Beard Growth Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Beard Growth Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard growth kit812K/yr
  • beard club207K/yr
  • the beard club43K/yr
  • beard club growth kit59K/yr
  • beard growth kit for men40K/yr
  • beard growing kit for men11K/yr
  • bread growth kit for men13K/yr
  • beard growing kit11K/yr
  • mens beard growth kit10K/yr
  • patchy beard growth kit7K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Growth Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beard Growth Kit questions

Answered from the same tracked data.