- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $899K/yr273K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 14 sellers
Flapen Score
Beard Edger against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Edger is stronger. Inside it, weaker.
Market
The Beard Edger market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Edger 273K times last year and spent an estimated $899K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $899K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $899Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- wahl detailer57K searches a year
02 · Price
A sale here is worth $92.94.
Listings sell for $92.94 on average, from $35.58 to $160.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $92.94 that is $46K to $70K a year per listing.
- Average price
- $92.94inside the $15 to $100 sweet spot
- Price range
- $35.58–$160.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $46K–$70K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #168 within Hair Cutting Tools. It carries 7,037 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #168in Hair Cutting Tools
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,037per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Beard Edger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 238%
- Brand 311%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Beard Edger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Beard Edger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wahl detailer57K/yr
- novah professional hair clippers for men39K/yr
- wahl detailer trimmer51K/yr
- detailer trimmer21K/yr
- novah clippers19K/yr
- professional trimmer13K/yr
- wahl detailer li6K/yr
- novah9K/yr
- beard detailer trimmer5K/yr
- clippers trimmers5K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Edger
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Edger questions
Answered from the same tracked data.









