Beard Cream
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -6.3% this quarter, so Beard Cream is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $329K/yr295K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 51%top-5 click share · 15 brands · 68 sellers
Flapen Score
Beard Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Beard Cream is stronger. Inside it, weaker.
Market
The Beard Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Beard Cream 295K times last year and spent an estimated $329K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $329Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- beard cream80K searches a year
02 · Price
A sale here is worth $16.68.
Listings sell for $16.68 on average, from $6.26 to $47.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $16.68 that is $8K to $13K a year per listing.
- Average price
- $16.68inside the $15 to $100 sweet spot
- Price range
- $6.26–$47.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #103 within Men's. It carries 2,785 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #103in Men's
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,785per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Beard Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
King C. Gillette Safety Razor with Chrome Plated Handle and 5 Platinum Coated Double Edge Safety Razor Blade Refills
- Price
- $28.79
- Rating
- 4.4/5
- Reviews
- 5,313
- Age
- 6y ago

King C. Gillette Beard Wash Mens Face Wash 11.8 oz Infused with Argan Oil and Avocado Oil to Cleanse Hair and Skin
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 6,876
- Age
- 6y ago

King C. Gillette Soft Beard Balm Deep Conditioning with Cocoa Butter Argan Oil and Shea Butter
- Price
- $9.88
- Rating
- 4.5/5
- Reviews
- 4,159
- Age
- 6y ago

Every Man Jack Beard & Scruff Softening Butter- Subtle Sandalwood Fragrance - Hydrates & Styles Dry Unruly Beards While Relieving Itch - Made with Shea Butter & Coconut Oil - 4-ounce (2 Pack)
- Price
- $18.42
- Rating
- 4.5/5
- Reviews
- 2,670
- Age
- 4y ago

King C. Gillette Beard Oil for Men - Argan Jojoba Avocado Macadamia Seed and Almond Oils - Moisturize and Soften Beard
- Price
- $9.67
- Rating
- 4.6/5
- Reviews
- 3,042
- Age
- 6y ago
Trending
estimated 90-day click momentum
LELLURE NEW Para Barba Crecimiento De Barba Para Hombre Apolo Estimulante De Barba Estimulante De Barba Apolo Ultra Potente Apolo Balsamo Negro Moisturizes Strengthens Barba for Mens (1PCS)
- Price
- $21.49
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 1y ago

Wahl 2 oz Beard Softener Moisturizes Hair & Softens Skin Underneath Beard Conditioner for Men Contains Shea Butter to Relieve Itch & Condition Hair - Lightly Scented Model 3028691
- Price
- $10.48
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 8mo ago

King C. Gillette Double Edge Safety Razor for Men 5 Platinum Coated Double Edge Razor Blades Gifts for Men
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 4,958
- Age
- 6y ago

King C. Gillette Mens Transparent Shave Gel with White Tea and Argan Oil 5oz
- Price
- $10.39
- Rating
- 4.5/5
- Reviews
- 2,744
- Age
- 6y ago

The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago
Newest
by launch date
Wahl 2 oz Beard Softener Moisturizes Hair & Softens Skin Underneath Beard Conditioner for Men Contains Shea Butter to Relieve Itch & Condition Hair - Lightly Scented Model 3028691
- Price
- $10.48
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 8mo ago

LELLURE NEW Para Barba Crecimiento De Barba Para Hombre Apolo Estimulante De Barba Estimulante De Barba Apolo Ultra Potente Apolo Balsamo Negro Moisturizes Strengthens Barba for Mens (1PCS)
- Price
- $21.49
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 1y ago

The Shop by LeBron James Mens Conditioning Beard Cream Leave-In Moisturizer with Avocado Oil & Shea Butter Softens Hydrates & Tames Facial Hair Lightweight & Non-Greasy Eucalyptus Scent 4 Fl Oz
- Price
- $9.10
- Rating
- 4.1/5
- Reviews
- 269
- Age
- 1y ago

The Beard Club Biotin Beard Balm for Men - Beard Growth Shea Butter with Castor & Coconut Oil - Moisturizing Hydrating and Softening Cream - Amber Cedar Scent - 4 oz
- Price
- $12.92
- Rating
- 4.3/5
- Reviews
- 868
- Age
- 1y ago

King C. Gillette Beard Trimmer PRO with 40 beard length settings in precise 0.5mm steps cordless design & 1 trimmer 1 brush 2 combs 1 charger and 1 T-blade
- Price
- $47.40
- Rating
- 4.3/5
- Reviews
- 708
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
68
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 89%
Open market
15%
- King C. Gillette54%
- Every Man Jack13%
- The Shop Uninterrupted”5%
- Gillette5%
- Striking Viking5%
- The Beard Club4%
- Open — no brand owns it (9 brands, 15%)
Demand
Beard Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Beard Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beard cream80K/yr
- king c gillette45K/yr
- beard cream for men40K/yr
- king c28K/yr
- king c gillette beard softener8K/yr
- king gillette13K/yr
- crema para barba de hombre14K/yr
- crema para la barba hombre9K/yr
- beard moisturizer for men black7K/yr
- beard cream for black men6K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Cream
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









