Beard Conditioners & Oils

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-16.5%

Conversion, latest week

7.4%

Market size, estimated

$196Ka year

Peak month

December2.9× the quietest month

Top search term

viking revolution beard oil34K searches a year

Listings sell for $20.92 on average, from $7.50 to $61.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.92 that is $2K to $5K a year per listing.

Average price

$20.92inside the $15 to $100 sweet spot

Price range

$7.50–$61.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Men's. It carries 7,745 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#255in Men's

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

7,745per listing

Listings tracked

45

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months