Is beard color pen profitable to sell on Amazon United States?

The niche generates $255K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the beard color pen niche?

26 brands and 146 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in beard color pen?

Top complaints mined from reviews: Color, Functionality-Overall, Allergies. The return rate is 0.7%.

When does demand for beard color pen peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the beard color pen niche?

Listings span $6.12–$49.20; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 3,287 reviews — the moat a new listing must climb.

beard color pen

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.29

avg listing price — sweet spot $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.12–$49.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Okay$255K

$255K/yr · 184K searches

Review moat

Okay3,287.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, beard color pen is a $255K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

beard color pen market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $259K–$346K; units × avg price
Conversion rate: 8.0%
Avg BSR: #350
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

146

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

44%

Top 20: 83%

Open market

28%

Just for Men36%
Godefroy12%
BLACKBEARD FOR MEN11%
Mxvbaty6%
Naturtint4%
CLEVERMAN3%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -20.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top beard color pen search terms

black beard dye30K/yr +9.3%2.6% conv.
beard dye black30K/yr +2.8%2.5% conv.
just for men beard dye black34K/yr -30.0%1.7% conv.
black beard dye for men16K/yr -26.7%3.5% conv.
mens beard dye black10K/yr -7.9%2.8% conv.
beard dye for men black15K/yr -19.3%2.8% conv.
beard black color for men6K/yr -26.4%2.6% conv.
just for men beard dye real black10K/yr -68.3%1.2% conv.
beard dye black just for men6K/yr -52.8%2.2% conv.
just for men black beard dye5K/yr -16.7%2.3% conv.

All search terms

Top beard color pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just for Men 1-Day Beard & Brow Color Temporary Color for Beard and Eyebrows For a Fuller Well-Defined Look Up to 30 Applications Black (Packaging May Vary)

Just for Men$11.674.3★5,990 rev

Just For Men Easy Comb-In Color (Formerly Autostop) Gray Hair Coloring for Men with Comb Applicator Included Easy No Mix Application - Real Black A-55 (Packaging May Vary)

Just for Men$9.504.3★9,143 rev

Godefroy Barbers Choice 3 Application Beard and Mustache Dye For Men 6 weeks of Cover For Gray Facial Hair Natural Black

Godefroy$8.884.0★837 rev

Just For Men Touch of Gray Mustache & Beard Beard Coloring for Gray Hair with Brush Included for Easy Application Great for a Salt and Pepper Look - Dark Brown & Black B-45/55 Pack of 1

Just for Men$10.103.9★7,421 rev

Mens Beard & Mustache Dye Shampoo Instant 100% Grey Hair Coverage 3 in 1 Black Beard Color Shampoo for Men Facial Hair Easy to Use & Dermatologist Tested 200ML

Mxvbaty$18.774.0★235 rev

Newest

by launch date

The Beard Club Permanent Hair & Beard Dye for Men Professional Quality Mustache Dye Hair Color for Men Covers Grays All in One Reusable 5 Minute Color Kit Real Black

The Beard Club$18.9521 rev

3mo ago

Mens Beard Dye & Hair Dye Shampoo - Semi-Permanent Beard Dye Black Beard Color for Instant Gray Coverage Hair Color Shampoo with Natural Formula Works in 10 Minutes

Fvquhvo$17.7936 rev

6mo ago

Hair & Beard Dye Shampoo for Men Black 100% Grey Coverage

ignite$20.1934 rev

6mo ago

Mens Beard & Mustache Dye Shampoo Instant 100% Grey Hair Coverage 3 in 1 Black Beard Color Shampoo for Men Facial Hair Easy to Use & Dermatologist Tested 200ML

Mxvbaty$18.77235 rev

1y ago

Mens Beard Dye for Men in 5 Minutes Black Beard Dye Shampoo for Mustache 100% Gray Coverage Root Touch Up 3 in 1 Simpler Hair Color for Men Long Lasting Color Shampoo for Facial Hair 200 ml

Onilyua$19.84133 rev

1y ago

What buyers say about beard color pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great product, and very easy to use”

Ease Of Use11%

“find the ease of use quite compelling”

Color10%

“the color is accurate”

Efficiency6%

“does the job pretty well for me”

Advertised Vs Actual Product5%

“Works just like it should”

Ease Of Application5%

“The application is easy”

Value For Money4%

“Great Product for price”

Allergies4%

“no irritation”

Coverage3%

“Very effective coverage”

Smell2%

“Great Smell”

What buyers complain about

Color19%

“Color fades fast”

Functionality-Overall12%

“Did not work”

Allergies10%

“Itching”

Quality-Overall4%

“Absolute garbage”

Hair Related3%

“Hair falls out”

Suitability Colored Hair3%

“Before purchasing this product I hadn't ever colored my hair”

Value For Money3%

“price is a little high”

Durability3%

“Not good as last ones”

Stain Resistance3%

“Stains skin”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Color39%

Advertised Vs Actual Product10%

Suitability Colored Hair10%

Functionality-Overall10%

Leak-Proof3%

Product Condition3%

Defective Material/Parts2%

Stain Resistance2%

Damage/Burn Hair2%

Value For Money2%

Common questions

Is beard color pen profitable to sell on Amazon United States?: The niche generates $255K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the beard color pen niche?: 26 brands and 146 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in beard color pen?: Top complaints mined from reviews: Color, Functionality-Overall, Allergies. The return rate is 0.7%.
When does demand for beard color pen peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the beard color pen niche?: Listings span $6.12–$49.20; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 3,287 reviews — the moat a new listing must climb.