Beard Color Pen

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

8.0%

Market size, estimated

$255Ka year

Peak month

November1.6× the quietest month

Top search term

black beard dye30K searches a year

Listings sell for $17.29 on average, from $6.12 to $49.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $17.29 that is $9K to $13K a year per listing.

Average price

$17.29inside the $15 to $100 sweet spot

Price range

$6.12–$49.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #350 within Hair Coloring Products. It carries 3,287 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#350in Hair Coloring Products

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

3,287per listing

Listings tracked

37

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months