Is Beard Color Pen profitable to sell on Amazon United States?

Flapen scores Beard Color Pen 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $255K a year across 37 tracked products. 2 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -20.1% in the last 90 days.

How competitive is the Beard Color Pen niche on Amazon United States?

26 brands and 146 sellers compete in Beard Color Pen on Amazon United States. The top 5 Beard Color Pen products take 44% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Beard Color Pen?

Beard Color Pen buyers on Amazon United States complain most about Color, Functionality-Overall, and Allergies. An estimated 0.7% of orders come back.

When does demand for Beard Color Pen peak?

Search demand for Beard Color Pen on Amazon United States peaks in Nov, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Beard Color Pen niche?

Beard Color Pen sells for $17.29 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.12 to $49.20. The average product has 3,287 reviews, the count a new listing must catch up to.

Beard Color Pen

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -20.1% this quarter, so Beard Color Pen is a Maybe.

Flapen Score: 62
62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size: $255K/yr184K searches / yr
90-day growth: -20.1%search demand this quarter
Competition: 44%top-5 click share · 26 brands · 146 sellers

Flapen Score

Beard Color Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Beard Color Pen is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Beard Color Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Beard Color Pen 184K times last year and spent an estimated $255K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months: 184K
Growth, 90 days vs prior 90: -20.1%
Conversion, latest week: 8.0%
Market size, estimated: $255Ka year
Peak month: November1.6× the quietest month
Top search term: black beard dye30K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $6.12 to $49.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $17.29 that is $9K to $13K a year per listing.

Average price: $17.29inside the $15 to $100 sweet spot
Price range: $6.12–$49.20
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: $9K–$13K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #350 within Hair Coloring Products. It carries 3,287 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 97%
Out of stock, average day: 0.0%
Average rank: #350in Hair Coloring Products
Average rating: 4.07 starsAmazon United States average 4.42 stars
Average reviews: 3,287per listing
Listings tracked: 37

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Beard Color Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

146

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

44%

Top 20: 83%

Open market

28%

Brand 136%
Brand 212%
Brand 311%
Brand 46%
Brand 54%
Brand 63%

Demand

Beard Color Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Beard Color Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

black beard dye30K/yr +9.3%2.6% conv.
beard dye black30K/yr +2.8%2.5% conv.
just for men beard dye black34K/yr -30.0%1.7% conv.
black beard dye for men16K/yr -26.7%3.5% conv.
mens beard dye black10K/yr -7.9%2.8% conv.
beard dye for men black15K/yr -19.3%2.8% conv.
beard black color for men6K/yr -26.4%2.6% conv.
just for men beard dye real black10K/yr -68.3%1.2% conv.
beard dye black just for men6K/yr -52.8%2.2% conv.
just for men black beard dye5K/yr -16.7%2.3% conv.

Reviews and returns

What reviews say buyers love and hate about Beard Color Pen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”

19%of negative reviews mention “Color”

0.7%of orders come back

“Color fades fast”

A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Beard Color Pen questions

Answered from the same tracked data.

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